Conventional wisdom may say that the classic marketing funnel is outdated, but the funnel is still your friend. Here’s why. Grace Kaye on November 2, 2018 Lately, I’ve seen more and more claims that the marketing funnel is dead — including from Google itself. Of course, the consumer journey has drastically changed over time … Continue reading Why you should embrace a full-funnel strategy for programmatic display
Syed Balkhi — November 1, 2018 Follow @SyedBalkhi — November 1, 2018 Podcasts are the hot new media format. In 2006, only 22 percent of the adult population in the U.S. were aware of the phrase “podcasting”, but this figure rose to 60 percent by 2017 and it’s only getting bigger. You might be thinking … Continue reading How to Turn Your Blog Posts into Audio Podcasts (And Why You Should)
Michelle Covey — October 31, 2018 Follow @MichelleCovey — October 31, 2018 A side-hustle. A home-based business. A startup. Whatever you call it—congratulations! You’re the owner of a small business. You have a great product, and Amazon, eBay, Etsy and other websites offer ready-made distribution platforms to get your products sold. To make sure your … Continue reading Why Online Marketplaces Care About Barcodes (And You Should Too)
Addressable TV will soon be a vital part of any media plan, so dip your toe into the water now. Laura Collins on October 31, 2018 Video is a hotter topic than ever in marketing, with users consuming more and options for advertisers multiplying rapidly. With so much development in the industry it can be … Continue reading Video advertising’s bright future and what you should be doing now
Eric Rosenberg — October 29, 2018 — October 29, 2018 Investing is an important part of preparing for the future. If you want to retire someday, investments and other retirement savings are vital for success. But if you don’t know where to start, the entire world of investments can feel intimidating. Here is a list … Continue reading 7 Types of Investments Entrepreneurs Should Know About
Max Palmer — October 29, 2018 — October 29, 2018 At some point, your business might consider a way to outsource your work, delegating some of your functions or responsibilities to a party outside the business. If you’re used to handling everything in-house, it’s a nerve-wracking thought, but it’s also one that could save you … Continue reading Should You Outsource Your Work? 5 Things to Consider
Sandra Hess — October 23, 2018 — October 23, 2018 One of the great debates in the recruitment industry right now is “Should you hire for fit or skill?” Proponents on both sides of the issue claim great benefits for hiring for either fit or skill. On one side, hiring for culture fit has proven … Continue reading Should You Hire for Fit or Skills? Why Not Both
Choncé Maddox — October 23, 2018 — October 23, 2018 Being self-employed puts you in one of those weird professional states where you’re experiencing freedom and limits at the same time. You may be free to set your own prices and choose when you work, but you’re not necessarily free to determine how much you … Continue reading Why Every Self-Employed Person Should Have a Marketing Funnel
Derek Andersen — October 22, 2018 — October 22, 2018 On June 27th, Google combined its DoubleClick and Google Analytics suites under the name Google Marketing Platform. This unified stack gives advertisers a single point of control to plan, buy, measure, and optimize digital media. As a result, marketers can see a unified channel view … Continue reading Why Digital Marketers Should Pass Call Data into Google Marketing Platform
Garry Grant — October 19, 2018 Follow @seoinc — October 19, 2018 How Much Budget Do You Want to Dedicate to SEO? You should anticipate setting a budget anywhere from $ 1,500.00 to $ 10,000+ a month, depending on the total amount of capital you have available. The more you can dedicate to improving your … Continue reading How Much Should You Budget for SEO?
