Kyle Taylor — January 22, 2019 Follow @thepennyhoarder — January 22, 2019 Math was always my favorite subject in elementary and middle school. In high school, outside of the classroom, I started playing fantasy sports, spending waaaaay too much time evaluating stats and matchups while things like Billy Beane’s sabermetrics were developing and becoming more … Continue reading Why You Should Optimize Your Account for ROAS, Not Conversion Volume
Noah Fleming — January 20, 2019 — January 20, 2019 You’ve probably searched for a product using Google Search and immediately saw a high-ranking result with a small label reading “Ad.” It’s there for a reason — someone paid the popular search for it. Taking advantage of these types of ads may be useful for … Continue reading Google Ads – Should I Incorporate Them in My Marketing Strategy?
A thorough audit of tracking tools can improve your CRO framework because knowing your platform will help you think about how to best use it for your specific business strategy. Laura Robinson on January 17, 2019 So, you got the basics of Conversion Rate Optimization (CRO) and why it’s essential to your marketing strategy. (To … Continue reading Here’s why you should take a deep dive into data to optimize your conversions
Meredith Higgins Karter — January 16, 2019 — January 16, 2019 lukasbieri / Pixabay As the economy changes rapidly, an increasing number of Americans are leaving behind the security of traditional employment and turning to freelance. The number of freelance workers in the United States economy increased by 3.7 million to 56.7 million in the … Continue reading Should Freelancers Incorporate in 2019?
Jomer Gregorio — January 11, 2019 Follow @JomerGregorio — January 11, 2019 For the past year, the Search Engine Optimization (SEO) landscape has gone through a sea of changes and developments. There’s the rapid integration of artificial intelligence (AI) and machine learning in search engine algorithms, as well as the increasing popularity of visual search … Continue reading Top SEO Trends in 2019 You Should Be Preparing for Now [Infographic]
Don’t be put off by perceptions of complexity, laying fresh tracks is less about succeeding initially and more about just doing it. John Steinert on January 11, 2019 Try as I might, I failed to get my kids excited about most sports. They took more to the arts. Surprisingly, though, skiing was different. A perfect … Continue reading Here’s why you should get into the ABM game
Bretton Putter — January 7, 2019 Follow @brettonputter — January 7, 2019 Reed Hastings and his company Netflix are not the first culture-driven organization to catch flak for their strong culture. Ray Dalio, founder, Co-Chief Investment Officer and Co-Chairman of Bridgewater Associates, the world’s largest and arguably most successful hedge fund, has taken to publishing … Continue reading Netflix’s Company Culture is Not For Everybody and That’s Exactly How it Should Be
Melissa Ingold — January 4, 2019 Follow @timefreedombiz — January 4, 2019 In my opinion, we world-changing entrepreneurs are best served by building long-term relationships with our contractors. A virtual team of freelancers who are intimately familiar with our business models, expectations, and needs can deliver top quality, consistent results. That said, when a project … Continue reading Freelancing Websites: Should You Be Using Them?
Thomas Griffin — December 27, 2018 Follow @jthomasgriffin — December 27, 2018 If your business is thinking about switching to WordPress, it wouldn’t be the first. The most popular content management system (CMS) on the market, WordPress powers more than 28 percent of the web. Since its release in 2003, it’s become the go-to CMS … Continue reading 5 Reasons your Business Should Switch to WordPress
New developments for the in-app environment allow brands to measure viewability, fraud, data quality and attribution, similar to what advertisers are used to on mobile. Yoni Argaman on December 21, 2018 Mobile apps are the most direct conduit to consumers. Americans love their cell phones and are rarely without them by their sides. Consumers spend … Continue reading In-app advertising has come a long way: Here’s why you should use it
