Kerry Dye — October 8, 2018 — October 8, 2018 If you are a general marketer and not a digital specialist, you may not have come across Google Signals before. The first you hear about it may well be this banner popping up in your Google Analytics account: What is Google Signals? First announced in … Continue reading Google Signals in Analytics – What Is It and Should You Do It?
Virginia Franco — October 6, 2018 Follow @VAFrancoResumes — October 6, 2018 742680 / Pixabay Whether you are testing the waters, looking to make a career 180, struggling with job security or are miserable in your current role – the first step toward finding or changing jobs is a resume, and more often than not, … Continue reading It’s Your Career Story. Why Should You Hire a Resume Writer to Help You Tell It?
Bob Van Rossum — October 4, 2018 Follow @BobVR — October 4, 2018 Working with recruiters for marketing positions can truly make a big difference in your job search and the overall hiring process. It can be incredibly valuable in exploring a wider range of opportunities to find the job you want and drive your … Continue reading 6 Things You Should Always Tell Your Marketing Recruiter
Erika Montgomery — September 28, 2018 Follow @PublicityErika — September 28, 2018 geralt / Pixabay If you want to succeed online, search engine optimization (SEO) can never be left out of your strategy. One indispensable way to make sure that your SEO campaign succeeds is doing content marketing on strategically-curated topics. These can be topics … Continue reading Low Search Volume Keywords: Should You Ignore Them Completely?
Graeme Caldwell — September 27, 2018 Follow @nexcess — September 27, 2018 A motivated customer with an ax to grind can damage the reputation and revenue of an eCommerce store. Negative reviews are something everyone who does business online has to deal with, but they make many eCommerce merchants nervous — so nervous they’re tempted … Continue reading Should eCommerce Merchants Remove Negative Product Reviews?
Tim Asimos — September 27, 2018 Follow @timasimos — September 27, 2018 Free-Photos / Pixabay Today, anyone with valuable, relevant content can attract an audience online. Blogging enables firms to become publishers by creating educational content that attracts and engages their audience while building trust and credibility in the process. Having an active blog loaded … Continue reading 7 Compelling Reasons Your Firm Should Be Blogging
Looking for more positive reviews? Here are some smart ways to build citations and reviews plus tips to boost the visibility of businesses in the hospitality Jamie Pitman on September 17, 2018 We all know that when it comes to search engine optimization (SEO), every industry has its quirks but the restaurant and hospitality … Continue reading How the hospitality industry should approach online reviews and citations
Quick checkout and ‘exceptional’ in-store service represent a winning combination according to GroundTruth consumer survey. Greg Sterling on September 14, 2018 The death of physical retail stores has been greatly exaggerated. Although there have been numerous store closings and bankruptcies, some retailers (e.g., Macys, Target) have recently reported strong earnings and are seeing more … Continue reading Report: Retailers should invest in better service, faster checkout for stores
Conor Bond — September 7, 2018 — September 7, 2018 Nearly everyone loves a bad boy. You don’t fall in love with Randy “Pink” Floyd from Richard Linklater’s Dazed and Confused because he’s a steady, reliable man. You love him because he plays by his own rules, refusing to conform to the strict expectations of … Continue reading Black Hat SEO (and What You Should Do Instead)
Maybe you’ve experimented with influencers or user-generated content, but have you ever employed user-made-creative in your advertising campaigns? Contributor Grace Kaye shares tips and tactics, describing the experiences of one retail brand. Grace Kaye on August 31, 2018 It’s not often that marketers get to kick back and relax while customers do their job … Continue reading Here’s why you should crowdsource your programmatic creatives
