Scott Hirsch — April 27, 2020 If the COVID pandemic has taught us anything, it’s that there is always a need for “Plan B.” Some people – even experts – will tell you if you want to succeed you need to always be in high gear, full throttle… and to a certain extent, this is … Continue reading Plan B: Why Every Entrepreneur Should Have One (Or More)
Tag Archives: should
5 Simple A/B Tests You Should Try on Your Site Right Now
Syed Balkhi — April 24, 2020 Website split testing (or A/B testing) is an essential conversion optimization activity, as it can attract more leads and boost subscriber rates for you. Most of us don’t bother because it requires a little setup and extra work. But if you invest the time now, you’ll enjoy significant benefits … Continue reading 5 Simple A/B Tests You Should Try on Your Site Right Now
How Should Brands Be Using Instagram During COVID-19?
Brittanie Dreghorn — April 17, 2020 In a time full of uncertainty a brand’s presence on social media is critical in helping them ride the wave, stay in favour with their customers, be seen in the light they want and come out as unscathed as possible on the other side. In a way, Instagram has … Continue reading How Should Brands Be Using Instagram During COVID-19?
5 Important Pitfalls of AI In Marketing You Should Know
Thomas Griffin — April 17, 2020 Artificial intelligence technology is transforming digital marketing. Algorithms have the capacity to process and analyze immense quantities of data that the human mind is incapable of. And they can do this rapidly while producing highly accurate results. Today, businesses rely on AI to not only gather, process, and produce … Continue reading 5 Important Pitfalls of AI In Marketing You Should Know
Should My Business Continue to Focus On SEO & PPC During the Pandemic?
Garry Grant — April 15, 2020 In this article, we will discuss our view on the corona virus pandemic; how to help your business weather the storm; and how to plan for recovery once the crisis is over. What is SEO Inc’s View On The Corona Virus Pandemic? As Federal Reserve Chairmen Jerome Powell recently … Continue reading Should My Business Continue to Focus On SEO & PPC During the Pandemic?
Why You Should Be Experimenting With Facebook or Instagram Live Video ASAP
Taylor Gordon — April 13, 2020 At the end of last year, I began playing around with audio and video marketing for my business. I’m in the middle of recording audio versions of each of my blog posts and planning a Facebook Live video marketing push. I hope to host Facebook live mini-workshops once or … Continue reading Why You Should Be Experimenting With Facebook or Instagram Live Video ASAP
What should you expect from a B2B Marketing Automation Platform?
If you’re in the market for a B2B Marketing Automation platform, here’s how to make sense of the vendor marketplace. Pamela Parker on April 9, 2020 Virtually every B2B marketing automation vendor provides tools for email campaign development and execution (including landing pages), as well as lead capture, scoring and nurturing. The platforms also typically … Continue reading What should you expect from a B2B Marketing Automation Platform?
Should a Startup Invest in an Explainer Video?
Osama Khabab — April 7, 2020 For startups, it can be a challenge to get seen and heard. The problem is that a lot of great ideas and business ventures fall through the cracks, and this typically happens when marketing efforts don’t hit the mark. If you want your startup to grab stakeholders’ attention and … Continue reading Should a Startup Invest in an Explainer Video?
6 Reasons Why Entrepreneurs Should Start the Day Early
Choncé Maddox — April 7, 2020 They say the early bird catches the worm. I’ve always believed this and perhaps it helps that I’m naturally an early riser. There are many reasons to start the day early even if you are not an early bird. Some people find that they work better at night and … Continue reading 6 Reasons Why Entrepreneurs Should Start the Day Early
How local businesses should be communicating with customers during COVID-19
Hear how local search veterans are using every channel available to help their clients stay relevant and keep customers informed. George Nguyen on April 1, 2020 “The question should be, ‘How do I get proper COVID messaging to my communities or my customers, wherever they may be?’” says Adam Dorfman, director of product management at … Continue reading How local businesses should be communicating with customers during COVID-19
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