Joseph Doohan — March 31, 2020 No matter what your business is, you are likely to have been impacted by the coronavirus outbreak Covid-19. As a result, your business activities have probably reduced or even been suspended for the time being until the crisis is over. At this difficult time, you should consider it an … Continue reading 5 Things a Small Business Should Consider During a Downturn
Dana Kachan — March 25, 2020 Humanity is becoming more resistant to advertising. We are used to seeing it on billboards, print banners, at shopping malls, on social media, and almost everywhere on the web. We use ad blockers because we don’t like it when anyone tries to sell us anything, although we love stories. … Continue reading 5 Brand Storytelling Trends Every Marketing Leader Should Know in 2020
Jessica Thiefels — March 17, 2020 Meditation could be just the solution frazzled leaders need. If you’re struggling with stress and chaos at work, you aren’t alone. A recent survey found that nearly one-third of all managers can’t handle high-pressure situations. This directly translates to their team. When faced with a stressed-out boss, 62 percent … Continue reading Why Leaders Should Practice Meditation
Gleb Tsipursky — March 12, 2020 Care about your bottom line? Then you should preferably hire women rather than men. This is true regardless of whether you factor in diversity considerations. Separately from the beneficial financial, social, and cultural impact of having a diverse workforce, hiring women over men makes dollars and sense. You might … Continue reading Why You Should Hire Women Over Men, According to Science
Arik Hanson — March 9, 2020 Last week, Greg Swan shared an interesting tweet as part of his presentation on the state of social media in 2020. It talked about the “half life” of content. See below. Fascinating to compare the half-life of content across platforms (time it takes for a piece of content to … Continue reading How Your Content’s Half-Life Should (Drastically) Impact Your Social Media Strategy in 2020
Michael Flaherty — March 6, 2020 Back in September of 2019, Google announced that they are changing how websites and publishers should mark link attributes starting March 1, 2020. Some SEO experts across the web are panicking, while others believe nothing really will change. So what gives? Before we get into that, let’s go over … Continue reading Follow, Nofollow: Why You Should Give a Hoot About Link Attributes
Vartika Kashyap — March 4, 2020 What is Agile? Forget the term agile project management for a while and concentrate only on the word ‘agile’. What do you understand by it? Agile means – efficient or getting maximum output in minimum time without any wastage of time. Now, when we see this in the context … Continue reading 8 Reasons Why You Should Adopt Agile Project Management in 2020
Debra Murphy — March 2, 2020 Facebook marketing has both grown and morphed into different forms over the years, but it has remained powerful. Small businesses can take advantage of the same audience that big companies have through Facebook marketing. As of 2020, there are 1.69 billion users on Facebook, and around 1.3 billion users … Continue reading 7 Facebook Marketing Trends Every Small Business Should Know in 2020
Kyra Goodman — February 27, 2020 Twitter, you either love it or hate it. But as a brand or marketer, it’s an important network. Getting started on Twitter can seem intimidating due to the massive amount of content. How do you get your name out there? How do you add value and build relationships? Twitter … Continue reading Why and How You Should Join Twitter Chats as a Brand or Marketer
Shane Schick — February 28, 2020 I am old enough to remember the time when I was trying to help my team at work figure out our Foursquare strategy. Old enough to talk about the early days of Pinterest, and my attempts to use it to reach IT professionals. Even old enough to have been … Continue reading The First 3 Places You Should Apply Your Social Marketing Skills
