Thomas Griffin June 29, 2021 When setting up your online business, you typically get just one domain name on which your entire business is built. Your website acts as the virtual face of your business online. And your audience will use your domain address to find your business and products. So, when you buy a … Continue reading 6 Things You Should Know Before Setting Up a Domain
Angela Ash June 28, 2021 While not many people are familiar with the term “intrapreneur,” it has actually been around for a while. Intrapreneurs are employees who create and work on innovative ideas or tasks within a company. As a rule, they are allowed the resources, time and freedom to develop the task the way … Continue reading Why You Should Look for an “Intrapreneur” for Your Next Open Role
Sahail Ashraf June 25, 2021 Google My Business is not used by every business, at least not to its fullest potential. Should your business get involved? The vast majority of businesses recognise the value in having visibility on Google. So they create a Google Business Listing to gain that visibility. However, the only problem is … Continue reading Google My Business: Do You Use It? Should You?
Tom Martin June 22, 2021 Should we be on [insert name of new or hot social network here] or [established social media platform]? This is easily the most common question our digital strategy clients pose to us. And interestingly of late, the question tends to focus on two of the biggest social media platforms – … Continue reading Should My Company Focus on Facebook or Instagram to Reach Gen Z?
Chris Christoff June 17, 2021 Over the years social media has evolved from a social networking platform into a powerful marketing platform. And marketers are taking advantage of this opportunity to improve their businesses for more profit. Social media has more than 4 billion users worldwide. And according to sources, on average, a social media … Continue reading 3 Powerful Reasons Why Businesses Should Use Social Media
Christopher Hutchens June 11, 2021 As the digital landscape continues to evolve and mature, marketers need to be aware of what’s changing in search engine results pages (SERPs) and major search algorithms, in order to stay ahead of the curve and drive business results. Here are four important SEO trends that marketers should keep in … Continue reading 4 SEO Trends That Marketers Should Focus on This Year
Isaiah Stone June 9, 2021 You already realize that it’s important to track and measure your website traffic, and that Google Analytics is one of the more popular web analytics tools in the market. In October 2020, Google introduced what was previously Google Analytics App + Web as Google Analytics 4, the most up-to-date version … Continue reading 2 Major Changes with Google Analytics 4 & Why You Should Install It
Thomas Parkinson June 7, 2021 As marketers (and human beings) we’re constantly searching for the next new and exciting innovation to make our lives even better. The newest software, the latest trend, a better way to push things forward. But, if there’s one thing I’ve learned from How I Met Your Mother, it’s that new … Continue reading Why You Should Add Pinterest to Your Marketing Strategy
Syed Balkhi June 7, 2021 Here’s a quick question; on average, how much time do you spend on your smartphone? Believe it or not, research shows that the average person spends 3 hours and 40 minutes on their device every day. Couple this with the fact that there are close to 4 billion mobile users, … Continue reading 4 Reasons You Should Refine Your Mobile Marketing Strategy
Angela Hausman, PhD June 2, 2021 Video advertising is hardly new as video marketing underpinned advertising since the first soap operas acted as a vehicle to reach housewives with advertising directed at their interests as homemakers. Yet, when it comes to digital advertising and your own website video advertising isn’t utilized very often, to the … Continue reading Video Advertising: Why You Should Add Video to Your Campaigns
