Agile marketing requires a culture change, and that starts at the top, as this chapter of ‘MarTech’s Agile marketing for teams’ shows. Stacey Ackerman on December 13, 2021 The following is a selection from the e-book “MarTech’s agile marketing for teams.” Please click the button below to download the full e-book. A command and control … Continue reading How leaders should act on an agile marketing team
Arik Hanson December 12, 2021 That’s an odd headline, isn’t it? After all, engagements are the cornerstone of social media marketing. Why on earth would we want to de-prioritize them in our programs in the year ahead? Allow me to make the case. But first, let me remind you of the backdrop. Social media is … Continue reading Should We Be De-Prioritizing Engagements in 2022?
Arik Hanson December 9, 2021 When was the last time your company conducted a social media audit? If your answer is “not recently” or “never”, don’t worry. You’re not alone. Most brands, I would argue, rarely or never perform these types of audits. They take time. They cost money. And, they take time and energy … Continue reading What Should Be Included in Your Next Social Media Audit?
Sahail Ashraf December 9, 2021 Hashtags are very useful, and they can help to gain engagement as well as loyalty. But do we use our own hashtags or those that are trending? We don’t have to mention that hashtags are important. They’re a huge part of social media marketing and have a great role to … Continue reading Hashtags: Should You Create Your Own or Just Join Trending?
Stefan Smulders December 8, 2021 The simplest way to say it is that signals are important. They often speak much more than the actual language. And search engine optimization (SEO) is a Google signal. Therefore, this makes it essential to learn that at least one of all e-commerce websites sends the right website allowing owners … Continue reading SEO Practices E-Commerce Websites Should Implement Today
Find out what’s been added to the Email Marketing Periodic Table. Corey Patterson on December 8, 2021 Kim Davis, editorial director of MarTech, interviewed email marketing professionals at our recent MarTech conference, discussing important changes to our Email Marketing Periodic Table, and, the industry as a whole. “One of the things that we wanted to … Continue reading How email marketing is changing and what marketers should do about it
Jordan Bishop December 6, 2021 Annuities and 401(k)s are two popular tax-deferred investment vehicles that can provide income in retirement, which is one of the top priorities for the average retiree. However, while they share a set of features and characteristics that make them seem similar, annuities and 401(k) work quite differently, and both have … Continue reading Annuities vs. 401(k): Should I Invest in One, the Other, or Both?
Bill Treloar November 29, 2021 Local business search rankings Before exploring citation management, let’s see how it fits in to showing up on Google. Where you show up in local search when someone searches locally for what you do or sell is a function of three main factors: Your overall SEO Proximity to the searcher … Continue reading Should You Pay for Citation Management?
John Rampton November 23, 2021 Even if you aren’t basking in your golden years just yet, just the thought of retirement can cause you to wake up in a cold sweat. Approximately two-thirds of Americans (67%) have said the country faces a retirement dilemma. In addition, 56 percent are worried they will not be able … Continue reading What Is the 4 Percent Rule and Why Should You Avoid It?
How the expanding Snowflake ecosystem meets challenges to discover precise audiences without crossing the privacy line. Chris Wood on November 17, 2021 Cloud data platform Snowflake has teamed up with marketing data company Zeta’s CDP and identity graph to power more precise campaigns backed by Snowflake’s records and secure data sharing. Also this week, Snowflake … Continue reading New Snowflake partnerships should allow marketers to do more with data while remaining compliant
