Tag Archives: should

10 Keys Content Marketing Managers Should Know About Managing Copywriters

Content Marketing

Ken Fortney January 19, 2022 Compelling, accurate, and well-written copy is not always easy to achieve, even when working with expert writers. That’s because managing copywriters is a bit different than managing photographers, videographers, and social media creators. If you’re a content marketing manager (or aspire to be), here are some tips and tricks to … Continue reading 10 Keys Content Marketing Managers Should Know About Managing Copywriters →

Brand Marketing vs. Product Marketing: What’s the Difference and Which Should You Invest In?

Branding Lessons

Tom Whatley January 21, 2022 In 2018, after two short years and $ 3 million raised in startup funds, recruitment AI company Ansaro shut down due to bad market fit. As it turned out, their AI interview notetaker didn’t address a huge pain point. Muun found a market need but failed to compete with bigger … Continue reading Brand Marketing vs. Product Marketing: What’s the Difference and Which Should You Invest In? →

What Is a Profit-Sharing Plan — and Why Should Employers Explore This Retirement Option?

Retirement Planning

Matt Baisden January 13, 2022 Confusion around 401(k)s is common. In fact, 63% of people in the U.S. say they don’t understand how 401(k)s work. Business owners aren’t immune from this confusion — especially because they should have a more-than-basic understanding of these common retirement vehicles. Most employers understand the two basic contribution types for … Continue reading What Is a Profit-Sharing Plan — and Why Should Employers Explore This Retirement Option? →

Why first-party data collection should be a priority for marketers

Data Platforms

Knowing the value of first-party data collection and activation is the first step toward successful campaigns. Corey Patterson on January 5, 2022 “No matter what your business objectives are, you need to understand your audience and leverage that data to fulfill your objectives,” said Pete Wootton, Chief Product & Data Officer for U.K. and U.S.-based … Continue reading Why first-party data collection should be a priority for marketers →

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