Business.comJanuary 11, 2015 Thanks to modern technology, all it takes to gain the attention of your target audience is a few clicks of the mouse on Twitter, Facebook and LinkedIn, just to name a few. With a majority of people using their social networking sites throughout the day, it makes sense to get on the … Continue reading Why Every Business Should be Blogging
Ray WangJanuary 9, 2015 An SEO audit is a comprehensive website analysis which helps you assess the performance of your current on-page and off-page activities. For example, a SEO audit can help you assess whether you’re earning qualified inbound links from reputable sites or including Alt Txt for on-page images. An SEO audit contains the following … Continue reading 3 Major Benefits of an SEO Audit Every Company Should Know
Sara MacQueenJanuary 9, 2015 Blogging is the act of writing articles (aka Blog Posts) and publishing them on the Internet (usually your website). As a marketing tool, your blog is one piece of an effective inbound marketing strategy. Inbound marketing aims to earn (rather than buy) the attention of meeting planners, and provide them with the … Continue reading Why Every Event Venue Should Have a Blog
Isaac LeungJanuary 9, 2015 Chris Bear, Head of Multimedia Studio and Print Production, at Clemenger BBDO Sydney says, 2015 will see digital advertising ramping up – and studio managers and operators will need a variety of new skills to stay relevant. “Multi-skilled” and “cross-channel” are just some of the words that describe a studio operator of today. According … Continue reading Why Studio Managers And Operators Should Prepare For The Digital World
Yuval ShoshanJanuary 7, 2015 It’s tempting to test each and every element on our landing page. However, changing more than one element in the same page will cause our experiment to be less effective, because it will be hard for us to discover what cause the change. It is important to test only one thing at … Continue reading The First Thing You Should A/B Test
Lee KennyJanuary 6, 2015 In Business there is a saying “Turnover is Vanity, Profit is Sanity”, In Golf it is “Drive for Show, Putt for Dough” Both alluding to the fact that it’s easy to get carried away by pointless metrics, when you should be focusing on what really matters. That is any number that … Continue reading How To Spot Fake Twitter Accounts And Why You Should Avoid Them
Amanda ClarkJanuary 6, 2015 It’s a simple enough question: Is it worthwhile for small businesses to embrace the social marketing power of Pinterest? And at first blush, there would seem to be several reasons to answer in the affirmative. If you know anything at all about Pinterest as a marketing tool, you know that it’s … Continue reading Should Your Company Join Pinterest in 2015?
Business.comJanuary 3, 2015 2015 is here, and you know what that means – New Year’s resolutions! But, let’s resolve to do more than just lose our guts, get back into the gym, and avoid the candy aisle. Let’s make some resolutions and commitments for our business’ marketing initiatives as well. After all, we all know … Continue reading Online Marketing Resolutions You Should Make In 2015
Jeff Fermin December 31, 2014 The new year is symbolic; it means you get to start over and make resolutions and goals to be a better individual than the previous one. Now, what is your workplace doing to help bring in the new year and create a better office for you and your colleagues? Are … Continue reading What Your Company Should Be Doing To Bring In The New Year
Meghan Schwartz Joseph December 22, 2014 Making sure that your affiliate program is prepared for the holiday season is critical to making the most of this high-traffic time. Follow these 12 rules to make sure your affiliates are taking part in the happiest time of the year for e-commerce: 1. Tell affiliates about … Continue reading 12 Things Your Affiliate Program Should Be Doing During The Holiday Season
