Jennifer WebsterMarch 31, 2015 Working as freelancer is an amazing opportunity, however finding clients is not always easy. Are you using your social media channels in the most effective ways possible to draw more clients? Even if you think you are, perhaps there are some areas that need improvement. Here are some strategic tips for … Continue reading How Freelancers Should Use Social Media
Tag Archives: should
Don’t Guess What’s Best: Why You Should Be A/B Testing
Business.comMarch 31, 2015 Internet marketers love their letters. SEO, PPC, CTA, and so on and so forth. Here’s one that you probably won’t see tossed around quite as much: A/B testing. It’s the blunt-instrument method of refining a web page or marketing campaign; take two variations on a theme, set them loose, and see which … Continue reading Don’t Guess What’s Best: Why You Should Be A/B Testing
What Is A Local Citation and Why Should Small Businesses Care?
Scott BarnettMarch 29, 2015 If you are a small business owner, you have likely heard that you need to have clean local citations on the web about your business. We have seen some unnecessary actions on behalf of small business owners (which usually includes spending unnecessary money) and we’d like to help set the record … Continue reading What Is A Local Citation and Why Should Small Businesses Care?
Why You Should Blog Instead Of Clean Your House
Stella BenettMarch 29, 2015 As our lives have developed, some of us have been finding new hobbies, new ways we can deal with our growing range of activities. Blogging is one of those excellent activities and it has much to offer, especially if you’re willing to give it all you’ve got. House cleaning, carpet cleaning, … Continue reading Why You Should Blog Instead Of Clean Your House
Which ‘Self’ Should You Be In A Job Interview?
Skip FreemanMarch 29, 2015 You’ve probably run across articles or blogs that advise job hunters to “just be yourself” to succeed in a job interview. Ostensibly, this would seem to be rather sound advice. After all, no one enjoys dealing with a phony or someone who comes across as disingenuous. Still, I’ve always had problems … Continue reading Which ‘Self’ Should You Be In A Job Interview?
Why You Should Ignore The Competition In Dating And In PPC
Leslie SignorMarch 27, 2015 As a Paid Search Consultant at WordStream, I spend my days working with advertisers (I currently oversee over 160 clients!). I constantly receive the same questions from almost all of them: What’s my competition doing? What are they bidding on? How much do they spend? How are their ads written? I … Continue reading Why You Should Ignore The Competition In Dating And In PPC
Another Google Algorithm Change — What Should You Do?
Will DavisMarch 27, 2015 So you built a great website a couple years ago. Polished, modern design? Check. Developed on an easy-to-use content management system? Check. Search-engine friendly? Check. You probably even said to yourself, “Now this one is going to last a few years before feeling stale.” And guess what Google just did to … Continue reading Another Google Algorithm Change — What Should You Do?
Should I Hire An Accountant For My Small Business?
Hal SheltonMarch 26, 2015 It’s easy to think of accounting or recordkeeping as a “necessary evil,” created and maintained to satisfy government reporting — primarily taxes. But the fact is that beyond being something you’re required to be doing under the law, accounting and recordkeeping systems are created for you to make informed customer, marketing, … Continue reading Should I Hire An Accountant For My Small Business?
How Long Should Your Video Be? 3 Things To Consider
Tonya VinasMarch 24, 2015 B2B buyers’ attention spans continue to shrink, and videos are growing in popularity as effective content pieces in nurture strategies. According to Demand Gen Report’s 2014 B2B Content Preferences Survey, sharing of video content among B2B buyers is up 15% year-on-year, which heartily amplifies the 58% of B2B buyers who said … Continue reading How Long Should Your Video Be? 3 Things To Consider
What is Demographic Targeting? Why Should You Be Using it?
Megan IngenbrandtMarch 23, 2015 Now that you’ve set up your latest PPC campaign, how can you be sure your ads are reaching the right people? Well, there’s an app for that. Well, not exactly, but there is a way to ensure that your intended audience is seeing your ads. What’s this magical feature? Demographic targeting. … Continue reading What is Demographic Targeting? Why Should You Be Using it?
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