Richard ShapiroApril 13, 2015 Many marketers spend too much time trying to figure out the nuances of how to sell or service various age groups, the Greatest Generation, Baby Boomers, etc. I think it’s a waste of time. The newest generation, defined as anyone born after 2004, is even yet to be named. However, scholars … Continue reading Should Service Delivery for Millennials Be Different?
Justin WilsonApril 11, 2015 I read a report from eMarketer earlier this week that explained that small and medium sized businesses rank social media as the second most effective marketing method; only their website was more effective. And the fact that social media is a powerful tool is not a shock, it has been the … Continue reading Why You Should Run Paid Social Media Campaigns
Tanya MoreiraApril 11, 2015 In our last blog post, we covered four of the essential email marketing metrics: open rates, clicks, clicks-to-open and share rates. Now we’re going to look at delivery rates, bounce rates and net list growth. These metrics will give you a better picture of whether your database is growing or dying … Continue reading Back to Basics – 7 Email Marketing Stats You Should Know
Amanda ClarkApril 10, 2015 Email marketing has long occupied a strange place in the content marketing landscape. It is perpetually underrated, perhaps because it’s not as flashy or simply not as new as Facebook marketing, Pinterest marketing, YouTube marketing, and the like. Underrated though it may be, study after study confirms that email marketing is … Continue reading What Every Business Owner Should Know About Email Marketing
Courtney HuntApril 9, 2015 After writing 5 Digital Resolutions Everyone Should Make (and Keep!), I committed to following my own advice. Since the beginning of the year, I have focused on cleaning up not just my own digital footprint, but that of The Denovati Group as well. It’s been tedious and a royal pain, but I’m … Continue reading 5 Digital Engagement Questions Every Organization Should Address
BusinessVibesApril 7, 2015 Today’s job market is all about tough competition and the struggle to stand out. Resumes are one of the main tools used to advertise yourself as the best for a position. When looking for a job entry at JobTonic, or other online job search boards, you do your best to write captivating … Continue reading 5 Things You Should Never Include on Your Resume
Jeff BullasApril 7, 2015 Social media is starting to take off it’s short pants. It’s becoming all grown up. In fact, Facebook is now over 11 years old and heading towards platform puberty and is still the standout leader of the pack. Google with its Google+ platform (with a development cost of over half a … Continue reading 33 Social Media Facts And Statistics You Should Know In 2015
Tim WalkerApril 6, 2015 Cut the Fat, Not The Muscle from Your Lean Environment Many organizations embrace lean methodology (also known simply as “lean”), a systemic approach to streamlining production, to make operations more efficient. Done correctly, lean methodology not only solves problems, but also provides value to customers better and simpler than before. Unfortunately, … Continue reading 4 Things You Should Never Reduce in a Lean Environment
Reeyaz HamiraniApril 3, 2015 Advances in marketing technology and databases have fundamentally changed how businesses learn about consumers and maintain relationships with their customers. The more brands are able to understand about their customers on a granular level, the more effective they are at marketing to said customers. This granular level of understanding is achieved … Continue reading 8 Terms Every Business Should Know When Developing a Customer Identity Management Strategy
Laura DonovanApril 1, 2015 Because she totally “gets” Internet Trolls, and really none of us has the patience for these people. We know you are wrong, she knows you are wrong and deep down you really do know you are wrong. Because she knows Social Media is never dull. There is always something going on … Continue reading 10 Reasons Violet Crawley From Downton Abbey Should Manage Social Media
