Amanda ClarkMarch 23, 2015 One hang-up that many people have when writing their resume is how much work experience they should include. Do you need to list every job you’ve had since college? Is the most recent 10 years enough? Where do part-time or short-term jobs fit in? These are questions that people regularly stumble … Continue reading How Much Experience Should Your Resume Include?
Jason FidlerMarch 22, 2015 Earlier this month we took a look at how the number of images and lines of text in an email campaign can affect the email’s click-through rate. We found that, in general, “less is more.” Emails with about 20 lines of text and three or fewer images received the highest click-through … Continue reading How Long Should Your Email Be? New Data For Retail, Restaurants, Spas, And Real Estate
Business.comMarch 21, 2015 If you’ve tried to tack social media management on to your job, then you already know how difficult it can be. It’s hard to make it a priority over customer phone calls, sales, accounting and staffing (the list goes on). If your online presence is a crucial part to your overall marketing … Continue reading Should You Hire A Social Media Manager?
Jamie TeasdaleMarch 21, 2015 It is safe to say that most businesses today are on at least one social media platform. According to Social Media Examiner’s 2014 Social Media Marketing Industry Report, a whopping 92% of the 2,800 marketers surveyed revealed that social media is important for their business. This percentage is up from 86% … Continue reading 10 Reasons Your Business Should Be On Social Media
David ProchaskaMarch 20, 2015 These days, everyone has a website. My business has a website, your business has a website, and there’s plenty of websites that talk about websites. We all have great intentions on building a solid website from the ground up with all the bells and whistles, and we do a good job … Continue reading 4 Website Audit Tools Every Business Owner Should Have
Pam AungstMarch 15, 2015 Any technical industry is bound to be at least somewhat male-dominated. Our society has unfortunately not yet fully embraced the fact that men and women can be equally talented when it comes to technical careers. SEO (search engine optimization) and SEM (search engine marketing, a.k.a. pay-per-click advertising on search engines) are … Continue reading Anything Boys Can Rank, Girls Can Rank Better: Why Women Should Consider A Career in SEO or SEM
Rick WhittingtonMarch 15, 2015 I talked to a CEO last week. She had just hired us to handle her company’s online marketing and needed to firm up some details. While we were talking, we were on the topic of monthly reports. Her former marketing firm had emailed a report every month showing her keyword rankings. … Continue reading You Should Throw Your SEO Ranking Report In The Trash
Jason ParksMarch 14, 2015 Imagine spending months writing a novel and having an esteemed journalist for the New York Times review your book. You are a nervous wreck waiting for the criticism or praise. After several weeks, you finally get a hand written letter from the writer stating that it is a masterpiece and one … Continue reading 10 Reasons Why You Should Spend $10 Per Week On Facebook Advertising
Matthew MacQuarrieMarch 14, 2015 Entrepreneurs are often told that they shouldn’t take no for an answer—and not just entrepreneurs. If you’ve ever worked in sales, you know that no is most typically interpreted as try again later. Accepting an answer of no is seen as a sign of weakness, or at the very least a … Continue reading Sometimes You Should Take No for an Answer
There’s a lot of confusion out there about what information architecture is (and isn’t). Columnist Shari Thurow is here to clear up misconceptions and set the record straight. Shari Thurow on March 13, 2015 In my previous column, I wrote about the importance of information architecture (IA) during the web design process. In a nutshell, … Continue reading 6 Information Architecture Facts Every Business Should Know
