Megan IngenbrandtJune 15, 2015 You’ve been hearing a lot about click fraud. And you’re worried it’s going to negatively affect your campaigns. Click fraud is an unnecessary evil that isn’t going away. In fact, advertisers lose $ 6.3 billion annually due to ad fraud, but it’s speculated that they could be losing as much as … Continue reading 6 Click Fraud Questions New Media Buyers Should Ask
Kate MillerJune 11, 2015 How long should a Twitter post be? Well, how long is a piece of string? In reality the ‘ideal length’ of any content is likely to vary depending on your niche/industry, your target demographic and the intent of said post. That said though, statistically speaking there are some useful guidelines to … Continue reading How Long Should Your Social Media Posts Be?
If your knowledge of marketing attribution is murky, you’re not alone. Columnist Scott Rayden lays out the key points every CMO should understand. Scott Rayden on June 11, 2015 Marketing attribution — assigning credit to a marketing touchpoint — has never been more complicated. The explosion of marketing channels and devices has added layers of … Continue reading 7 Things CMOs Should Know About Attribution
Daniel KushnerJune 11, 2015 Looking for a job? Go to LinkedIn. That’s pretty much how the average person views the social platform. B2B marketers, on the other hand, see it quite differently. For them, LinkedIn is viewed as perhaps their greatest social media resource; an active community of potential prospects just begging for relevant content … Continue reading 3 Surprising LinkedIn Stats All B2B Marketers Should Know
How do you optimize your website for iPhone users? Columnist Sonny Ganguly offers key strategies to connect with more customers through your mobile site. Sonny Ganguly on June 9, 2015 Although the battle between Apple and Android for market share wages on, it’s a safe bet that Apple’s footprint is only going to increase over … Continue reading iPhone-Friendly Website Strategies Every Brand Should Be Considering
Brittney ErvinJune 8, 2015 Social Media Knowledge is Power We all know that social media is an easy, cost-efficient way to build your brand, make connections with prospects and add a human element to your company’s relationship with customers. It’s also constantly evolving, bringing new challenges and trends with each passing year. Now that we’re … Continue reading 10 Social Media Stats You Might Not Know (But Should)
Lori SoardJune 8, 2015 If you’re just starting with a business, there are many reasons you need an online presence. The best place to start is with a blog. According to KISSmetrics, startup marketing requires different goals and plans than typical marketing. Part of that plan should include “laying a proper foundation.” Just how can … Continue reading Blogging for Startup – Why Blogging Should be Part of your Growth Plan
Nathan SikesJune 4, 2015 What Promotional Strategy Should You Be Using? According to Larry Page the mission for Google Search is to design the perfect search engine which “understands exactly what you mean and gives you back exactly what you want.” Whether it’s a website, image, video, or even an android app, Google Search is … Continue reading Promotional Strategy in 2015 Using Google Trends: What You Should Know
Kenna GriffinJune 4, 2015 The best advice I can give journalists right now is a phrase I tell my students not to say—”use social.” Using social media to reach audiences is an important takeaway from the 2015 State of the News Media report. Pew Research Center researchers compile the data and issue the report each … Continue reading How News Media Should Use Facebook
Mike WoodJune 3, 2015 After six years in the casino business, I am considered a veteran in the industry. The lessons that I have learned through that career have helped me in my current profession as a small business owner and online marketing professional. Working in the casino industry had its ups and downs. After … Continue reading How A Small Business Should Run Like A Casino
