Judy CarollNovember 6, 2015 Social media marketing, or SMM, is perhaps the best method to get one’s marketing message through. Both B2C and B2B companies are making it an essential part of their appointment setting and lead generation program. And given several conditions such as the prevalence of digital channels and innovations in mobile technology, … Continue reading Should You Spend Heavy On Social Media Marketing?
Brittany BergerNovember 5, 2015 The last time one of your biz or blog tools wasn’t working, what was your first thought? A: Why the freak can’t I figure this out? B: Why the fraggle isn’t this working? Silly curses aside, the answers seem similar. But they can tell you a lot about yourself. And being … Continue reading Bloggers: Why You Should Assume Tech Problems Are Your Fault
Robert NissenbaumNovember 5, 2015 53 Percent of Instagram Users Follow Brands… A recent infographic (posted below, credit to adweek.com) by Global Web Index found 53% of Instagram users follow their favorite brands and 44% use Instagram to conduct brand research. The natural first thought is it go full throttle and start making Instagram your new … Continue reading Should You Be Actively Using Instagram?
Amanda ClarkNovember 3, 2015 We’re still a few days away from celebrating Halloween, but if you’ve been out shopping lately then you’ve probably noticed plenty of Christmas décor already on display. Big-box stores and retail pharmacies know full well that, for many Americans, the holiday season has more or less begun—and to really make the … Continue reading Why You Should Start Gearing Up For Holiday Emails Today—And 5 Ways To Do It
Michelle KeyNovember 3, 2015 For some companies, charitable giving is seen only as a means to tax benefits. Other businesses may not think about giving at all, especially when budgets are tight. Those companies are often making a mistake, however, because there’s a lot of good that can come from aligning your business with a … Continue reading 6 Reasons Your Company Should Engage in Charitable Pursuits
JT RiptonNovember 1, 2015 Web Real Time Communication (WebRTC) is a hot new feature that has quickly transformed both consumer and business applications all around the world. The draw of this real time capability is the fact that it allows businesses to leverage the cost efficiencies of an online and app-based service while creating a … Continue reading 5 Reasons Your Business Should Take Advantage of WebRTC
Kristen PatelNovember 1, 2015 When I say, “I’m an email marketer,” how does that make you feel? Chances are high that you cringe, as you think of all of the emails currently clogging your inbox. Or maybe you grimace in solidarity, for you, too, are an email marketer with an equally swamped inbox. If it’s the latter, you know … Continue reading CTR Vs. CTOR: Which Email Marketing Metric Should You Be Using?
Amanda ClarkNovember 1, 2015 Think that email marketing has fallen out of favor, or become old-hat when compared to modern advances like social media and SnapChat? Think again. Many marketers still count email among the very best, must lucrative marketing channels in existence. We’d tend to agree. Not only do we send regular email blasts … Continue reading 5 Reasons You Should Still Be Doing Email Marketing
Michael WightOctober 30, 2015 When you sit down to create a content marketing strategy for your business, you will have to make some tough decisions that include choosing the right way to promote your business. It is very important to choose the right plan and implement it carefully if you wish to get the desired … Continue reading Visual Media: Why You Should Use It
Brian BasilicoOctober 28, 2015 I just recently delivered the 100th episode of the Bacon Podcast. That is an achievement and milestone I am very proud of. So far, there have been over 16,000 downloads (averaging around 1500 per month). I have also had almost 8,000 visits to the www.BaconPodcast.com website. This has been accomplished in … Continue reading 5 Things You Should Be Measuring with Google Analytics
