by Susan Gilbert December 2, 2015 Follow @SusanGilbertDecember 2, 2015 Reach A Mobile Audience For More Sales With Instagram Advertising Since its acquisition by Facebook in 2012 Instagram has quickly grown to the top spot of social networks in the world of mobile marketing. Advertising is quickly becoming lucrative for brands and businesses, and according … Continue reading Should Your Brand Advertise On Instagram?
Like it or not, customer reviews are a fact of life — and their impact on your business is huge. Columnist Jeremy Smith explains how you can use this to your advantage to promote your brand. Jeremy Smith on November 27, 2015 Unless you’re just back from an extended stay in some parallel universe, you … Continue reading Are Customer Reviews Promoting Your E-Business Like They Should?
by Paul Keijzer November 24, 2015 Follow @Paul_KeijzerNovember 24, 2015 Marissa Mayer is making headlines again. We all know that she was brought into Yahoo just 3 years back with hopes of implementing the strategic brilliance that she’d been showing at Google. But the latest news coming out of Yahoo seems to be quite troubling: … Continue reading Should Marissa Mayer Focus on a Strong HR Strategy?
by Robert Nissenbaum November 18, 2015November 18, 2015 Is it OK to Regram? I recently read a post on using apps to “Regram” Instagram posts by others. Having one account under Tactical Social Media and another under me (with minimal overlap) there is an advantage to sharing my own content. From their own Terms of … Continue reading Is It OK To Regram? Should You? Do You?
by Lindsey Stemann November 18, 2015 Follow @lindsEstemannNovember 18, 2015 Listen while you’re on the go: The number one activity on LinkedIn is looking at profiles. Did you know that? And did you know that LinkedIn profiles with a photo get 11 times more views and 40% more InMail responses than profiles without a photo? … Continue reading LinkedIn Profile Pictures: Why You Should Care
by Nadya Khoja November 16, 2015 Follow @venngageNovember 16, 2015 Infographics are one of the top forms of visual content used by businesses, and with good reason. People process visual information faster than textual information, and 65% of the population are visual learners. Many companies have incorporated infographics into their circulation of visual content. There’s … Continue reading 5 Bad Infographic Design Habits You Should Avoid
By Mandy Boyle November 16th, 2015 We’ve seen the studies. People tend to read less on the web. Instead of diving right into a great piece of content, they skim the waters and pick up tidbits of information here and there. Does this mean that all SEO copywriters should craft content that’s short, sweet, and to … Continue reading How SEO Copywriters Should Deal With Word Count Worries
by Bodhi Short November 10, 2015November 10, 2015 Demand marketing gets more complicated by the day. In order to get everything done and still ensure great customer experiences in this always-on environment, we often find ourselves cutting corners. But one shortcut can quickly grow into many, until our entire demand gen engine is compromised. Here’s … Continue reading Demand Generation Issues You Should Fix Before Your Boss Finds Out
by Melissa Duko November 8, 2015November 8, 2015 Some say search volume no longer matters, that now it’s all about quality and conversions. While quality and conversions are important, so is keyword search volume. Ads containing highly searched keywords (like insurance) will be seen by more eyes than ads with niche keywords. While these broader … Continue reading 3 Simple Ways to Boost Your Search Volume (And Why You Should)
Michael WightNovember 7, 2015 Competition is permanent and inherent in the business sphere. Almost every business and company faces competition and aspires to destroy it in order to come out on top and rule the market. This is because competition can be a true menace to your business by obliterating your market share and crashing … Continue reading Why You Should Have a Competitive Monitoring Strategy
