Jacob ShriarOctober 27, 2015 Managers have started to pay more attention to metrics, which is a great thing, but more often than not, they measure vanity metrics. Vanity metrics are metrics that are easily manipulated and don’t necessarily measure anything that matters. This happens often in the software world, where things like pageviews and number … Continue reading The One Metric You Should Obsess Over As An Manager
Shana RusonisOctober 26, 2015 You’ve taken on the mission to increase conversions while delivering a more delightful experience to every visitor. How do you do it without breaking the rules of your design team’s style guide? The notion that conversion and design have competing priorities is a false dichotomy. Design and A/B testing are actually … Continue reading Design Principles You Should Test: Color Contrast
Grant ThomasOctober 24, 2015 It’s pretty obvious by now that overlays are a key part of driving conversions for some of the top online brands and businesses. Yet many are still skeptical of the benefit that overlays can provide in both lead generation and overall sales conversion. You may be looking to drive your visitors to subscribe … Continue reading Why Every Business Should Use Overlays to Drive Engagement and Conversions
Sawaram SutharOctober 23, 2015 Undoubtedly, Pinterest is the fastest growing platform among eCommerce marketers, artists, social media power users, brands, businesses and many more. The reason is, it’s not only allows people to discover and save creative ideas but it also a heaven for small and medium scale business to reach to millions of people … Continue reading 6 Awesome Pinterest Tips That You Should Use
Paul SloaneOctober 22, 2015 Business commentators and writers commonly quote Kodak as an example of a company that was destroyed by disruptive innovation. The usual message is that the big company was just too slow and complacent to react to the obvious tsunami that digital photography represented for the film industry. The facts are dramatic. … Continue reading So What Exactly Should Kodak Have Done?
Justin WongOctober 21, 2015 Written by Amanda Austen, our talented intern. If infographics aren’t part of your company’s marketing strategy, you’re missing out on a huge opportunity to shine above your competition. Humans are visual creatures. In fact, 90 percent of the information transmitted to our brains is visual data. Images, charts, and bursts of … Continue reading Infographics: Why They Should Be In Every Marketer’s Tool Belt
Claire TrevienOctober 21, 2015 What is social selling? Social selling means building relationships as part of the sales process, generally through social networks (i.e Twitter, LinkedIn etc). Where in the past, a salesperson might conjure images of cold calling/emailing, many today have found that establishing an active presence online increases their lead generation. In other … Continue reading Why You Should Make Social Selling A Part Of Your Lead Generation Strategy
Jenny PooreOctober 17, 2015 At Sales Engine, we prepare an agenda for each and every meeting — from long consulting project launch meetings to conference calls to discuss a specific topic with a client. We believe: If you don’t write it down, it doesn’t (and will not) exist. Salespeople often fail by choosing to avoid … Continue reading The 3 Meeting Agenda Items You’re Not Using (But Should Be)
Beth RomelusOctober 20, 2015 Entrepreneurs need to be experienced and knowledgeable in a variety of skills and subjects to inspire innovation in their business. No one expects a one trick pony to propose intriguing marketing strategies or to be adaptable to changing market trends. So if business owners want to revolutionize how they operate and … Continue reading 5 Skills That Every Entrepreneur Should Learn
Alex BashinskyOctober 18, 2015 Traffic generation is a standard metric for most content marketers. With two-thirds of marketing professionals citing website traffic as the most effective content marketing metric, brands must understand how to drive visitors without compromising quality. Unfortunately, as SEO and traffic generation practices have changed over the years, many mistakes have become … Continue reading 7 Pointless Traffic Generation Tactics You Should Stop Using Today
