by David Fisher December 13, 2015 Follow @dfishrockstarDecember 13, 2015 I’m going to tell you a secret: I’m a Zumba instructor. That’s right, Zumba, the Latin-dance aerobic fitness classes. I don’t teach often, at most once a week. But when my travel schedule allows, I love to jump around a gym to some salsa or … Continue reading Should You Add Your Side Hustle to Your LinkedIn Profile?
by Colleen McKenna December 13, 2015 Follow @colleeninteroDecember 13, 2015 I love marketing people. I am connected to more than 390 marketing professionals and most of them I know reasonably well. I appreciate their skills, perspective, knowledge and creativity. They are often the person in the company to inquire about LinkedIn training, coaching or consulting. … Continue reading Who Should Support Your LinkedIn Efforts?
by Alex Birkett December 12, 2015December 12, 2015 One of the testing strategies is experimenting with the path people take towards their final conversion/purchase. This is referred to as a split-path test or alternative path test. This could give you the needed lift when nothing seems to move the needle anymore. What Is a Split-Path … Continue reading What is Split-Path Testing (and When Should You Use It)?
by Marc Hummel December 10, 2015 Follow @realmarchummelDecember 10, 2015 In the ecommerce world, add-to-cart rates sometimes get a bad rap. They’re not as sexy as conversion rates—which measure cold-hard cash. Plus, you might think most people just use their carts as shipping-threshold calculators, anyway. Right? WRONG. While all that stuff is true, it doesn’t … Continue reading Why You Should Care About Your Add-to-Cart Rates
by Michael Wight December 10, 2015December 10, 2015 There are two types of website owners: those who change their website’s layout every few months and those who keep the same layout for several years. It is important to note that website technologies have drastically changed during the last few years. Today, most people have switched … Continue reading How Often Should You Change Your Website’s Layout?
by Margot da Cunha December 8, 2015December 8, 2015 Asking me “Should I use AdWords?” is like asking me if you should order dessert. The answer is always yes. I don’t care how full you are, there’s a separate compartment in your stomach for sweets. But of course I’m going to say yes, I have … Continue reading Should I Use AdWords? Tips for Every Industry/Business Model
by Brooke B. Sellas December 7, 2015 Follow @madSMscientistDecember 7, 2015 I’m not sure if I’ve admitted this here: I’m a total Shark Tank junkie. My husband and I record every episode and have even been known to binge watch old seasons for an entire Sunday. On a recent episode, Mr. Wonderful said something that … Continue reading Business Relationships: Why You Should Be Kind, Not Nice
by Arik Hanson December 4, 2015December 4, 2015 A few weeks ago, I spoke at the sixth annual Minnesota Blogger Conference. You can read all about what I talked about here. Part of my presentation caused a bit of a stir: My prediction that more people (and I would also argue, companies) will remove comments … Continue reading Should You Remove the Comments Section From Your Corporate Blog?
by Chris Boyles December 3, 2015December 3, 2015 SYBAW means Smart, Young and Bored At Work. It also means a huge opportunity for content marketers. I first heard about SYBAWs when chatting with a former Fast Company editor about the best times to publish content. In explaining why Tuesday and Wednesday were the sweet spot … Continue reading SYBAW: Why You Should Publish on Tuesday and Promote Wednesday through Friday
by Lori Soard December 2, 2015December 2, 2015 The majority of marketing advice you’ll find online focuses on online promotions. I’m guilty of putting my focus there as well as a blogger. I mean, blogging is an online endeavor, so it makes sense to promote on the Internet. However, while there is great value in … Continue reading Blog Promotions You Can and Should Do in the Real World
