by Maria Breaux December 24, 2015December 24, 2015 With the holiday shopping season in full swing, most retail advertisers are focused on how they can get their products in front of the most potential buyers and maximize sales. If trends from last year’s holiday shopping season are any indication of this year’s, most consumers will … Continue reading Why You Should Be Using Bing Shopping Campaigns Right Now
by Brian Wallace December 23, 2015 Follow @nowsourcingDecember 23, 2015 The graduating college class of 2015 will go down in history as the most indebted graduating class ever—at least until next year anyway. The average student-loan debt of 2015 graduates was up just over two grand more than the amount 2014 grads had to pay … Continue reading How Much Should You Pay Digital Creatives? [Infographic]
As an alternative to Google’s advertising waterfall, simultaneous bidding can increase prices for websites’ ad space. Barry Levine on December 21, 2015 Next to ad blocking, header bidding is one of the hottest topics among digital advertisers and website publishers. It’s complicated and quickly evolving, but it can give publishers more control over — and … Continue reading What Is Header Bidding — And Why Should Publishers Care?
by Matt Brennan December 21, 2015 Follow @MattLBrennanDecember 21, 2015 I hate to break it to you, but your customers probably have zero attention span. They probably decide whether they want to continue on to the next search result within a matter of seconds – especially if your site neglects customer questions. Design may draw … Continue reading Nine Customer Questions Your Website and Blog Should Answer in Order to Complete the Sale
by Mary Long December 17, 2015 Follow @MaryCLongDecember 17, 2015 Believe it or not, affiliate marketing has been around for more than 20 years, but many businesses have yet to try it. Why? Mostly because, as Forbes points out, there are still many “myths” surrounding it. But anyone who’s not leveraging every advantage they can … Continue reading Why Holiday Advertisers Should Focus On Affiliates
by Will Thomson December 16, 2015 Follow @WillRecruitsDecember 16, 2015 After being on both sides of the recruiting fence I get the pride a corporate recruiter has in doing their job. I made the jump to the agency recruiting this year and if anybody understands how things work inside a big corporation, it is me. … Continue reading Why Corporate Recruiters & HR Should Use Agency Recruiters
by Richie Contartesi December 15, 2015 Follow @anabolictechDecember 15, 2015 WordPress has achieved a pretty huge amount of market domination, but should small business owners use WordPress? The numbers tell the story: 60.4 percent: the proportion of current websites online built using WordPress-based site builders 23.8 percent: the proportion of current websites online built using … Continue reading Should Small Business Owners Use WordPress?
by Colin Docherty December 14, 2015 Follow @edge_45December 14, 2015 Search Engine Optimization (or SEO for short) can seem a bewildering subject reserved for specialists and experts in the field. Indeed, sales teams of some agencies out there would prefer to keep it that way: having you believe that only they can help you attain … Continue reading 5 SEO Basics Every Business Owner Should Know
by Rick Whittington December 14, 2015 Follow @rickwhittingtonDecember 14, 2015 Is your company website an accurate reflection of your company’s brand identity? If it isn’t, it really should be. 81 percent of customers conduct research online before making a major purchase, which typically begins on a search engine or even social media. Your brand’s identity … Continue reading 5 Reasons Your Website Redesign Should Reflect Your Brand Identity
by Anna Rodriguez December 13, 2015 Follow @annrodriguez021December 13, 2015 It is apparent that today we’re living in the digital marketing age. It has already attained the reach and influence that traditional marketing once enjoyed on its own. We’re now looking at an era where communication hurdles brought by distance is a thing of the … Continue reading Values of Traditional Marketing That Digital Should Not Ignore
