Tag Archives: should

3 Simple Steps You Should Take to Perform Effective Off-Site SEO

by Ray Wang March 5, 2016 Follow @SmarttCanadaMarch 5, 2016 As mentioned in my previous article, search engine optimization (SEO) refers to the process of increasing the visibility or ranking of a website on Google search results. To improve your search ranking, there are three major factors to consider: Technical structure (20%). Technical structure includes … Continue reading 3 Simple Steps You Should Take to Perform Effective Off-Site SEO

Three Facebook Direct Response Products You Should Be Using Now

Are you using the Facebook direct response ads that are best for your business? Columnist Brad O’Brien shares his top three and discusses how you can implement them. Brad O’Brien on March 4, 2016   Facebook has proven to be a powerful direct response channel for advertisers across verticals. The ability to laser-target, combined with exciting … Continue reading Three Facebook Direct Response Products You Should Be Using Now

3 Simple On-Page SEO Tactics Every Business Should Use

by Ray Wang March 4, 2016 Follow @SmarttCanadaMarch 4, 2016 Search Engine Optimization, the process of improving the visibility or ranking of a website on Google search results and increasing organic traffic, can be broken down in three major components: Technical structure (20%). Technical structure which includes redirects, pertinent keywords in the URL structure, and … Continue reading 3 Simple On-Page SEO Tactics Every Business Should Use

7 Reasons B2B Companies Should Jump On Social Media Advertising  

by Andy Beohar March 4, 2016 Follow @sevenatomsbuzzMarch 4, 2016 Sure, social media is helpful for B2C companies looking to engage and convert consumers, but marketers at B2B companies often wonder if paid advertising on social networks is worth dedicating a budget to. However, as more and more networks begin to push sponsored content over … Continue reading 7 Reasons B2B Companies Should Jump On Social Media Advertising  

What Are Conversions & Why You Should Track Them?

by Eric Hammis March 3, 2016 Follow @360InteractiveMarch 3, 2016 Conversions are an extremely important metric in your marketing funnel. But don’t think a conversion necessarily means a sale. Conversions typically occur prior to sale, and it’s an indicator that someone moved further down the sales funnel. Why Should I Care About Conversions? The ultimate … Continue reading What Are Conversions & Why You Should Track Them?

11 Free Tools You Should Use for Effective Online Market Research

by Ray Wang March 3, 2016 Follow @SmarttCanadaMarch 3, 2016 Now with digital marketing, effective market research is no longer limited to big companies with big budgets. Small and medium-sized companies can also perform extensive market research using free or affordable digital tools. To help small businesses conduct market research using effective digital tools, here … Continue reading 11 Free Tools You Should Use for Effective Online Market Research