Tag Archives: should

How You Should Focus Your SEO in 2016?

by Kevin O’Brien March 21, 2016 Follow @kobrienwhyMarch 21, 2016 If there’s anything you should have learned anything from 2015, it’s that substance over keywords is the new direction. There’s an even more important lesson you need to learn in 2016. Looking ahead to the future of SEO, there are a number of trends that … Continue reading How You Should Focus Your SEO in 2016? →

5 Things All Millennial Marketers Should Look For In An Employer

Marketing Guide

by Nashiha Pervin March 16, 2016March 16, 2016 With spring graduation right around the corner and many students leaving their “college nests,” as a millennial and a recent college grad myself, I thought I’d shed some light on my post-graduation predicaments. I, like many of you, was forced to leave the comfort of Academia and … Continue reading 5 Things All Millennial Marketers Should Look For In An Employer →

On the Hunt for an Agency: 3 Reasons Why Your Business Should Outsource Social

Outsourcing

by Katie Cooper March 16, 2016 Follow @loopthecoopMarch 16, 2016 While a social media presence is vital to the marketing strategy of any business nowadays, there is quite a bit of debate around the best way to navigate the vast landscape of platforms, hashtags, 140 characters, etc. Most small to mid-sized businesses don’t have the … Continue reading On the Hunt for an Agency: 3 Reasons Why Your Business Should Outsource Social →

Here is Why you Should Insert Live Content Into Your Emails

Email Marketing

by Delphine Moulu March 15, 2016 Follow @reelevantappMarch 15, 2016 What is live content Did you ever send an email marketing campaign and quickly realized that one of the product featured was out of stock? Or do you sell weather-sensitive products and you’re never sure when to send your emails because the weather is so … Continue reading Here is Why you Should Insert Live Content Into Your Emails →

Should Your Customer Community Be Public Or Private?

Customer Engagement

by Luc Vezina March 13, 2016 Follow @lvezMarch 13, 2016 The age-old question comes up time and time again: should we keep our customer community private or public? There’s always anxiety in having “dirty laundry” aired out publicly, with Google’s search engine robots crawling them for the whole world to see. On the other hand, … Continue reading Should Your Customer Community Be Public Or Private? →

Auction for Eyeballs: How Much Should You Bid In A Social Media Advertising Campaign?

Social Media Campaign

by Chloe Jung March 13, 2016March 13, 2016 You’ve spent a lot of time crafting the perfect social media advertising campaign. With beautiful creative, clever messaging, and a hyper-targeted audience, now it’s time to launch and get some eyeballs on your ads. For many advertisers, choosing a bid is an afterthought. The ad platform suggests … Continue reading Auction for Eyeballs: How Much Should You Bid In A Social Media Advertising Campaign? →

Should You Practice Quick Product Launches?

Product Management

by Melanie Benitez March 12, 2016March 12, 2016 Did you know that a guy was able to launch a successful startup in seven days? No, seriously he did. His name is Dan Norris and he is the founder of WP Curve. A startup dedicated to providing global WordPress assistance on demand. Today, it earns millions … Continue reading Should You Practice Quick Product Launches? →

Collaboration Tools Every Marketing Team Should Have (and Use)

Collaboration

by Triniti Burton March 8, 2016 Follow @Triniti_IntMarch 8, 2016 We have a pretty small marketing team at Integrate. Despite (and partly because of) lean resources, we’ve spent the last year laying a solid demand marketing foundation: a strong content plan; a kick-ass website; a defined lead funnel; a fluid data strategy; and (mostly) seamless … Continue reading Collaboration Tools Every Marketing Team Should Have (and Use) →

“Good Enough” Should Never Be “Good Enough”

Sales Guide

by Dave Brock March 8, 2016 Follow @davidabrockMarch 8, 2016 I’ve been involved in a fascinating conversation with Greg Michaels. He wrote a great article, Regarding The “Challenger Customer.” Taking “Good Enough” Away From The Sales Table. He piqued my interest and we’ve been communicating and debating about it for days. We all, our customers … Continue reading “Good Enough” Should Never Be “Good Enough” →

5 Social Media Fails Professional Services Firms Should Avoid

Professional Services

by Cortney Phillips Meriwether March 6, 2016March 6, 2016 Don’t let the memes, cat videos and 140 character limits confuse you. Social media is a powerful tool for businesses. Big brands have been quick to capitalize on the social media craze. Unfortunately, professional service providers have been slow to catch up. And several have stumbled … Continue reading 5 Social Media Fails Professional Services Firms Should Avoid →