by Anton Eliasson March 1, 2016 Follow @antoneliassonMarch 1, 2016 Do you have a content marketing strategy? What about a YouTube marketing strategy? I’m pretty sure that in 2016, the majority of marketers out there will answer with a resounding “yes” to the first question, but maybe a hesitant “no” for the second question. You … Continue reading Youtube Marketing Strategy: 5 Types Of Video Content You Should Master
by Ray Wang February 29, 2016 Follow @SmarttCanadaFebruary 29, 2016 Businesses outsource web hosting and development, accounting, and even customer service. Why not digital marketing? Where do you draw the line? If your industry is highly regulated, the decision is often very clear cut. Regulatory restrictions and very specific use of language can make it … Continue reading Should You Outsource Or Do Your Own Digital Marketing?
by Will Kirkpatrick February 26, 2016February 26, 2016 Depending on whom you talk to, some marketers will tell you that pay-per-click (PPC) advertising and inbound marketing are opposites. However, PPC is actually a subsidiary of inbound. Even though PPC can be considered slightly interruptive, it’s still permission based. And the reason it’s considered a subset … Continue reading Why You Should Combine Your PPC and Inbound Marketing Strategies
by Mike Devaney February 26, 2016 Follow @DevaneyMkedevFebruary 26, 2016 “Should we mention our competitors?” “Should we call them by name?” It’s a familiar set of questions to anyone planning their company’s content strategy. Most corporate style guides advise against naming competitors. “Naming” could cause problems. You might end up looking smaller (or larger) in … Continue reading Should You Mention Competitors by Name?
by Skornia Alison February 26, 2016February 26, 2016 Instagram, Instagram, Instagram. These days the image sharing social networking site has taken the stage and everyone including celebrities, entities, marketers, creatives – and of course the general public – is tapping into this network every day. Humans love visuals, and that’s probably why the image-sharing concept … Continue reading 8 Instagram Marketing Mistakes You Should Avoid
by Lee Frederiksen February 26, 2016 Follow @hingemarketingFebruary 26, 2016 Is Asking for Referrals Right for You? For professional services firms that are trying to increase business, referrals are the go-to source. In fact, our 2015 Marketing Priorities Study discovered that 62 percent of firms cite generating referrals as their highest marketing priority. So how … Continue reading Should You Be Asking For Referrals? The Answer May Surprise You
by Claudia Amand February 25, 2016 Follow @shoeboxedFebruary 25, 2016 Running a small business is one of the most exciting ways to earn a living. But with so many hats to wear at once, it can become easy to overlook important tasks that help drive the growth of your business Public relations is a prime … Continue reading 4 Free PR Tools No Small Business Owner Should Live Without
by Beata Staszkow February 24, 2016February 24, 2016 “Employees are a company’s greatest asset – they’re your competitive advantage. You want to attract and retain the best; provide them with encouragement, stimulus, and make them feel that they are an integral part of the company’s mission.” Anne M. Mulchany former chairperson and CEO of Xerox … Continue reading Trust and Why You Should Build it Amongst Your Team
by Andre W. Klein February 20, 2016 Follow @akleines2February 20, 2016 Even though listing your website in many online business directories will improve your website’s exposure and SEO ranking, it is not effective to just SPAM your website into every single online directory you can find. You will want to take some time to consider … Continue reading What Online Business Directories Should You Use for Your Small Business?
Having trouble deciding how content should be organized on your website? Rather than put everything on your blog, columnist Patrick Stox recommends a silo structure. Patrick Stox on February 19, 2016 Why is it that when SEOs write any new content, the content will inevitably end up on a blog? Most companies create a … Continue reading Everything Should Not Be A Blog Post: Start Using Silos
