Mike RyanJuly 31, 2015 Have you gotten on the video bandwagon yet? Creating short videos is a great way to promote your business. No matter what you do or sell, or how large or local your business, short video “tidbits” will be well-received by your prospects and existing customers. And you don’t have to be … Continue reading 10 Ways To Use Short Video For Social Media Marketing
David LeonhardtJuly 4, 2015 How long should a business blog post be? It’s a common situation.A small business decides to start a blog, but is uncertain how long it should be. I get questions like… Is 300 words enough? I hear that longer posts are better.Is that true? Is 500 words the right number? The … Continue reading The Long And The Short Of Business Blogging
Ryan PinkhamMay 31, 2015 How do you check your email? If you’re like most people, it’s often on a much smaller screen than the one you were using just a few years ago. Today, more than 65 percent of all emails are opened on a mobile device. When it comes to your email marketing, you … Continue reading How to Design Emails for Small Screens and Short Attention Spans
Paul DunayMay 30, 2015 Over the last few years, marketing publications have reminded us countless times of the dangers of being a CMO, of which the most lamented was the role’s short tenure. At the bottom of the corporate trough, the figure of 48 months was bandied about regularly. According to a recent Forbes article, … Continue reading Social Data Can Add Years To CMO’s Short Tenure
Alicia DoddMay 28, 2015 A few weeks back, I was sitting with a client who was ready to reach out via LinkedIn to an individual that he’d recently met, but wasn’t sure what to say when reaching out. I quickly brainstormed with him an appropriate message and voila, within seconds his request to Connect was … Continue reading KISS – Keep it Short + Simple
Grace NonnemakerApril 30, 2015 Facebook ads are increasingly effective, as Facebook is the second most visited site on the web today. Facebook ads target users based on interests, behaviors, hobbies, and favorite brands as well as by location. These ads are some of the most granular advertisement opportunities available, meaning they must remain effective to … Continue reading How to Create Short, Effective Facebook Ads
Bruce McKenzieApril 6, 2015 The buying process for many B2B solutions (especially technology solutions) can be long, and the buyer’s journey meandering. Sales engagement is harder to come by as buyers by-pass the sales organization for 50% of their journey. Today, more than ever, short videos can help you reach more buying influences in the … Continue reading 3 Ways to Use Short, Relevant Videos to Extend Your B2B Sales Reach
Brittni BrownMarch 23, 2015 Over the last 15 years the world of marketing has changed so significantly that many can hardly recognize it at all. The days of potential customers talking to salespeople in order to learn about a product are fading out quickly and door-to-door salesmanship is all but a thing of the past. … Continue reading Marketing: How to Craft a Short Video Campaign Like the Experts
Danny InyMarch 18, 2015 You’re in a bind. An unexpected expense has hit you like a ton of bricks, and you’re scrambling to find the money to make it to your next paycheck. You’ve already tried your regular go-tos, and they just aren’t going to cut it. The odd jobs that you can do, extra … Continue reading Turn Your Skills into Cash: How to Create and Sell a Short Course
Amy PowerFebruary 13, 2015 There’s a lot to learn when it comes to marketing online. So much – and it changes so quickly – that it can feel overwhelming, leaving a small or mid-sized business owner reeling from all the strategies and tasks “that must be done.” So we’ve put together a very short online … Continue reading A (Very) Short Online Marketing Primer
