How to Create Short, Effective Facebook Ads

April 30, 2015

Facebook ads are increasingly effective, as Facebook is the second most visited site on the web today. Facebook ads target users based on interests, behaviors, hobbies, and favorite brands as well as by location. These ads are some of the most granular advertisement opportunities available, meaning they must remain effective to work.


Let’s look at how to make efficient Facebook ads for your business.


The first thing you need to do when writing your ad campaign is to define clear ad goals and know what you need from the ads. Think about your target audience, what the ad is about, and the action you want the customer to take from reading the ad.


Facebook ads may be used to promote posts, gain followers, or showcase upcoming events or promotions. Having a clear picture of what you want from your ad makes the entire process easier and ultimately more cost-effective.


Clear, concise ad copy featuring a call to action is key to success. Since you have roughly two sentences to get your message across, make sure message is clear. Including a call to action is essential, such as Buy Today, Call Today, or Click Here. This ensures the customer knows what they should take away from the ad. After all, if someone sees your ad and doesn’t know what action they’re supposed to take or what the takeaway is, the ad is useless.


Choosing the best target audience for your ad campaign is another key factor for a successful campaign. If you have an awesome ad campaign that doesn’t target the right audience, you won’t gain any new customers. As mentioned earlier, you can get granular with your target demographic by choosing audience members’ interests, behaviors, and hobbies. This helps to ensure your Facebook ad budget is spent wisely and effectively.


To select the audience, think about your potential customers. Think about their interests, where they live, age group, etc. This will help you to create the right ad copy for the correct audience.


Advertising on Facebook is both easy and complex, but with effective planning, researching, and testing, great results follow. Social media is a powerful tool, and with Facebook as the leader, your business will surely benefit from successful, well-thought-out ad campaigns. So use the steps mentioned in this post and you’ll be on your way to building a successful Facebook ad campaign.

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