Jane ModenaMarch 8, 2015 We already know that Shopping Campaigns work great for e-commerce companies. Today we’ll be sharing some great tips and tricks for how to make them work even better for you! Let’s go shopping Google’s Merchant Center: What Is It?? If you’re used to search campaigns where you are strictly dealing with … Continue reading Google Shopping Campaigns Guide: Tips and Tricks for Beginners
Sue CockburnFebruary 13, 2015 Shopping 21st Century Style In the good old days a website was not a ‘must have’ for business. The print yellow pages and traditional advertising was where it was at! People rarely went online to find out about your business, products and services and those of your competitors – because most … Continue reading Your Business Website: Shopping 21st Century Style
Janette SpeyerJanuary 2, 2015 Shoppers looked to the Internet for their holiday purchases. With a tsunami of promos geared to the online space, how could they not “shop online and save?” The first order of marketing cleanup for any business should be to get their website sanitized, “promo-tised” and optimized for search asap. Why? Because … Continue reading Website Holiday Housekeeping Tips to Keep Shoppers Shopping
Catalin Zorzini December 29, 2014 Google Shopping Campaigns is a paid advertising solution by Adwords that allows you to bid on product based searches, unlike a typical campaign where you are bidding on keywords. And while Adwords allows only text-based ads in search results, Google Shopping Campaigns allows you to serve ads with product image, … Continue reading Making The Most of Google Shopping Campaigns for Your Ecommerce Store
Claire Wallace December 27, 2014 68% of shoppers abandon their e-commerce shopping carts. Ouch. Shopping cart abandonment accounts for $ 18 billion in lost revenue every year. That stings the bottom line a bit, doesn’t it? Fortunately, there are simple ways you can gain back some of that lost revenue. This infographic shows eleven e-commerce … Continue reading 11 E-Commerce Tactics To End Shopping Cart Abandonment
Joanna Jones December 22, 2014 During the rush of the holiday season, you may find yourself scrambling to train additional employees, handling an increased order load, and managing complicated shipping logistics. However, in the hustle to fulfill orders, it can be easy to lose sight of what the customers themselves experience. Our partners at … Continue reading Do You Know What Your Customers Really Experience During Holiday Shopping? [Infographic]
Email and mobile have been major players this holiday season, and columnist Jordan Elkind discusses what this means for marketers. Jordan Elkind on December 17, 2014 It’s been a big holiday season so far for online shoppers, with over 20% growth in sales this year vs. the holidays in 2013 according to the Custora … Continue reading 3 Ways Mobile Shopping & Email Marketing Help Win The Holidays & Beyond
Loni Stark December 17, 2014 Your customers aren’t like those distant relatives you see once a year to avoid controversial topics over fruitcake. During the holidays—whether it’s Christmas, Single’s Day, Diwali, or Golden Week—you can make meaningful connections through unique promotions. And after the holidays are over, you can build on that engagement with … Continue reading 5 Ways to Optimize the International Holiday Shopping Experience (Like a Local)
Gyles Seward December 10, 2014 Customers can start adding items to their shopping cart but that doesn’t always mean that an e-commence business has made a sale. A recent study from Baymard puts the figure for shopping cart abandonment at 68.07%, a huge amount of lost sales opportunities. There are things that you can … Continue reading Shopping Cart Abandonment Tips
Gail Oliver December 6, 2014 I love shopping blogs because they are some of the few sites out there that will still promote products for free, because that is the basis of their editorial content. Below are some of my favorites that I frequent almost daily. Now, keep in mind that some of these … Continue reading Top 5 Shopping Blogs To Follow
