Tom HustonSeptember 8, 2015 It’s back-to-school shopping time again, and younger Millennials and Generation Z—and their wealthier parents—are currently stocking up on the latest gear from their favorite brick-and-mortar and digital stores. But for the retailers hoping to profit from this busy sales season, closing those sales can prove challenging, especially online. Sales, InterruptedWhile typical … Continue reading Back to School Shopping, Interrupted: 3 Simple Ways to Prevent Abandoned Carts
Bryan PearsonAugust 27, 2015 Perhaps the most surprising thing Tumi learned is that men window-shop. Not on the street, mind you, but online. “The analytics show men are spending time, going through the navigation rather than the search,” said Naveen Gunti, senior director of global e-commerce technology and operations at Tumi Holdings Inc., the worldwide … Continue reading Personalizing Digital Shopping a Bag at a Time: How Tumi is Enriching Engagement
Erin SaginAugust 19, 2015 E-commerce retailers are celebrating today: Google just announced the launch of automated extensions for Shopping ads (PLAs). What Are Automated Extensions for Shopping Ads? This is huge news for e-commerce retailers using PLAs. Not only are these extensions completely free, they also require zero work on the part of the advertiser … Continue reading New Automated Shopping Extensions for AdWords
Eric HammisJuly 29, 2015 Around the world everywhere, shopping carts are left abandoned, where they slowly sit and wait. Now we’re not literally talking about shopping carts in a grocery store, although there probably are shopping carts sitting in parking lots abandoned. But we’re not talking about these shopping carts. We’re talking about online shopping … Continue reading Understanding The Online Abandoned Shopping Cart (Infographic)
Eric HammisJuly 27, 2015 As a marketer, we’ve all encountered it. As a shopper, we’ve all done it. Abandoning a shopping cart online has become an integrated part of life. There’s a million reasons why we do it, from unexpected prices to not having the intention to purchase in the first place. According to a … Continue reading Don’t Let Those Abandoned Shopping Carts Roll Away
Tracey WallaceJuly 27, 2015 Are you using Twitter to grow awareness and demand for your brand? You should be. Recent studies show that Twitter users are big shoppers. On average, Twitter users shop online 6.9x a month, while non-users shop online just 4.3x a month. This is especially good news for SMBs, as Twitter reports … Continue reading Twitter for Ecommerce: How to Cultivate a Shopping Audience Using Micro Content
Soon, not only will you be able to like, poke & share on Facebook, but thanks to a new test you will also be able to purchase product. Greg Finn on July 16, 2015 Facebook wants you to use the network for keeping up with friends, staying abreast on news and now to shop? According … Continue reading Commerce Is Coming: Facebook To Test Shopping Within Pages
Zach EttenJuly 8, 2015 The large quantity of user and advertiser generated how-to videos available on YouTube has helped it become one of the most-surfed learning resource centers on the web. How often have you found yourself watching a tutorial on how to recreate the season’s hottest make-up styles or perusing tips for cooking the … Continue reading Shopping Ads for YouTube: What You Need To Know
Grace NonnemakerJune 28, 2015 Have you ever seen a photo of something awesome on Instagram and wished you could buy it? We’ve all been there. Lucky for us, Instagram is now giving us the option to shop right from their platform. In a generation of people who are using their phones 24/7, this makes for … Continue reading The New World Of Instagram Shopping
Ads for related products will dynamically display in cards alongside retailer’s YouTube videos. Ginny Marvin on May 21, 2015 Google is launching an extension of product listing ads on YouTube with TrueView for Shopping ads on desktop and mobile. Google is bringing its very successful product listing ad format to YouTube video ads. Thursday, the … Continue reading Retailers, Google Shopping Ads Are Coming To YouTube (DD)
