There are lots of ways to involve influencers in your B2B marketing. Contributor Michael Brito explores a few key options. Michael Brito on July 16, 2018 Implementing a successful B2B influencer marketing program requires a strategy — identifying the right influencers, researching their conversational behaviors and activating them. In my first article of this … Continue reading Activating B2B influencers across earned, owned, shared & paid media
Rather than focusing on your products or services, contributor Matt Zilli suggests you’ll be most successful if you demonstrate to customers that you share their values. Matt Zilli on February 12, 2018 For decades, marketing has been a volume-driven game — more emails, more ad placements and bigger billboards. The goal, of course, is … Continue reading The power of shared beliefs: Market what you believe, not only what you do
Tara Banda — October 3, 2017 Follow @tbanda — October 3, 2017 rawpixel / Pixabay In the age of the Silicon Valley startup, shared workspaces, open-plan offices, and remote employees are all becoming increasingly common. In order to keep up with this new way of working, unified communications technology, especially in shared and remote workspaces, … Continue reading Shared, Open, and Remote Workspaces: Staying Connected
Daniel Burrus — September 3, 2017 Follow @DanielBurrus — September 3, 2017 In speaking to audiences, I often point out my surprise at how little time we spend in business really thinking about the future. It’s easy to do when there are numerous tasks at hand. But, since it’s where we’re all going to be … Continue reading It’s Hard to Keep an Entire Company Aligned. A Shared Futureview Could Be the Answer
by Jeff BullasOctober 16, 2016 Our attention spans are diminishing. We crave short, sharp bits of content that we can consume in a heartbeat without much thinking or effort. It’s no surprise then that visual content is 40 times more likely to get shared on social media than other types of content. That’s why social … Continue reading 10 Types of Visual Content On Instagram That Get Shared Like Crazy
by Graham Jones July 29, 2016 Follow @grahamjonesJuly 29, 2016 Obviously, you want people to share as much of your website as possible. After all, sharing leads to greater visibility, increased traffic and, as a result, more business. Sharing also helps you gain greater search engine benefits, assisting in your ranking; the more people who … Continue reading Attracting the Right People is More Important Than Your Website Features if You Want Things Shared
You’ve put time and effort into your content, but it’s not getting the traction you’d hoped for. What can you do? Columnist Jayson DeMers helps identify the underlying issue and suggests solutions. Jayson DeMers on July 12, 2016 Shares are a big deal for content. These shares come in two forms: A user can share … Continue reading 3 reasons your content isn’t getting shared — and how to fix them
by Andre W. Klein March 22, 2016 Follow @akleines2March 22, 2016 Let’s first set the base… you probably know how to create content that gets clicked, but content that gets clicked works differently from content that gets shared. But having your content shared should be one of the ultimate aims for your brand online. The … Continue reading Psychology of Sharing – How to Create Content That Gets Shared
by Ivana Kitanovic March 14, 2016March 14, 2016 What’s the purpose of the whole blogging experience? It’s of course to write something and have someone to read it and share it with the world. But what if you make your blog, upload your first blog post and no one seems to find it or read … Continue reading The Types of Blog Posts That Get Shared the Most
by Frank Gomez January 23, 2016January 23, 2016 It’s easy to feel overwhelmed when you start managing a website. You might find yourself having intrusive thoughts, like: “What if I mess something up and can’t undo it? What if I bring the whole website crashing down because I refreshed a page by accident? What if … Continue reading How I Deleted All The Websites on a Shared Server (And Other Things I’ve Learned Managing Websites)
