September 20, 2025 Big Tech’s old revenue playbook is dead. Shared value is the only path forward Stop extracting value from your users and start partnering with them.
Tag Archives: Shared
Microsoft Shared Results From Mercedes-Benz Showroom Ads Pilot
Microsoft Shared Results From Mercedes-Benz Showroom Ads Pilot by Laurie Sullivan , Staff Writer @lauriesullivan, June 26, 2025 Microsoft on Thursday shared updates to the Mercedes Benz Showroom Ads pilot, Performance Max, MSA Report Builder, Showroom Ads, and showcased a new Search Advertising Landscape Guide. Mercedes-Benz is Microsoft’s first client working with Showroom Ads. The three-month-old … Continue reading Microsoft Shared Results From Mercedes-Benz Showroom Ads Pilot
How shared goals and incentives improve marketing results
Breaking down silos with unified goals and incentives boosts productivity, accountability, and long-term success. Greg Kihlstrom on December 13, 2024 What if all teams were truly working toward the same goal? Often, it feels like everyone is on separate paths, not fully aligned to reach the same destination. For example, the social media team … Continue reading How shared goals and incentives improve marketing results
Revel is shutting down its shared electric moped service
Revel is shutting down its shared electric moped service It’s focusing on its EV ride-hailing service and charging stations going forward. Mariella Moon Sat, Nov 4, 2023 Drew Angerer via Getty Images Revel is leaving behind its roots and ending its (at times controversial) electric moped service New York City and San Francisco. Company … Continue reading Revel is shutting down its shared electric moped service
Tax Sites Shared Sensitive Data With Tech Companies, Lawmakers Say
Tax Sites Shared Sensitive Data With Tech Companies, Lawmakers Say by Wendy Davis @wendyndavis, July 12, 2023 Popular online tax preparation services shared “millions” of users’ sensitive information with Meta, Google, and other tech companies according to a new report released this week by Democratic lawmakers. The report focuses on tools such as the Meta … Continue reading Tax Sites Shared Sensitive Data With Tech Companies, Lawmakers Say
Tax prep software companies shared customers’ private financial data with Facebook, says new report
By Jude Cramer November 22, 2022 Popular tax filing services such as TaxAct, TaxSlayer, and H&R Block have been quietly sharing sensitive information about their users—including names, email addresses, income, filing status, refund amounts, and dependents’ college scholarship amounts—with Facebook, via a widespread code called the Meta Pixel. A new report from The Markup, … Continue reading Tax prep software companies shared customers’ private financial data with Facebook, says new report
Soundrise connects advertisers to podcast creators with shared values
Soundrise is using technology to scale sponsorships while prioritizing creator independence and listener privacy. Chris Wood on November 1, 2022 Market Enginuity, a values-driven media sponsorship company, announced a spinoff — Soundrise — dedicated to the growing podcast industry. While Market Enginuity focuses on public radio sponsorships in local markets, Soundrise provides marketing, sales and … Continue reading Soundrise connects advertisers to podcast creators with shared values
Productive Meetings: a Shared Responsibility
Amy Drader May 2, 2021 The most frequent activity a team engages in is a meeting and, generally speaking, meetings are either good or bad. The good ones look like this: The meeting is productive with creativity, energy, and people leave that meeting in a better place than before they arrived. There is a clear … Continue reading Productive Meetings: a Shared Responsibility
Find a Shared Enemy to Galvanize Your Prospects
Laura MacPherson — April 22, 2020 “Storytelling” is one of the marketing industry’s biggest buzzwords. Every marketer knows that telling stories is a powerful way to communicate. It’s been true since the dawn of the human race. People have used stories to warn each other of danger and to relate epic adventures throughout generations. People … Continue reading Find a Shared Enemy to Galvanize Your Prospects
Knowledge Is Power, Shared Knowledge Is….
Dave Brock — March 12, 2020 Knowledge is power. We try to accumulate as much knowledge as we can. It gives us deeper understanding, it gives us insight, it helps us learn things or become aware of things we may have missed. The more knowledge we have, the better prepared we might be in addressing … Continue reading Knowledge Is Power, Shared Knowledge Is….
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