LisaMarie DiasApril 19, 2015 Social media marketing is an excellent way to reach and engage with your customers, clients and patients. It can be low cost (but do not delude yourself or believe anyone who represents that it is free – even if you do it yourself, your time is money!) and can be an … Continue reading Setting Yourself Up for Social Media Marketing Success
Yael KochmanApril 6, 2015 Content marketing has grown to be one of marketers’ main go-to strategies for driving brand awareness and leads. Yet, most of us are struggling with measuring the performance of that content. According to recent research by Marketingprofs and The Content Marketing Institute 72% of marketers are battling the challenge of measuring content … Continue reading The Ultimate Guide to Setting KPIs For Measuring Content Performance (Infographic)
Jannike OhstenApril 3, 2015 Managers and leaders at all levels are responsible for establishing targets, whether for a whole organization or a single employee. These targets will need to be both ambitious and realistic, capable of inspiring new achievements without intimidating and disengaging team members. Setting objectives at work should involve a careful consideration of … Continue reading Setting Objectives at Work
Business.comMarch 13, 2015 If you are a small business owner who is looking to sell products or services online, then you have come to the right place. With online sales skyrocketing in the last several years, now is the time to give ecommerce a shot. There are 5 main options for setting up an online … Continue reading Open for Business: 5 Options For Setting Up An Online Store
Kelly ShepskoMarch 12, 2015 As we all know, all good things must come to an end, and while the power of social media marketing won’t drift away any time soon, it’s time to end my three-part blog series about getting started with LinkedIn marketing. In parts one and two of Setting Up Shop on LinkedIn … Continue reading Setting Up Shop on LinkedIn Company Pages: Engagement and Analytics
Not every lead is equally as good as others, and a good marketing department recognizes that sales teams treat every lead differently depending on its source and qualification. If you flood your sales team with a large amount of low quality leads, they will waste their time making calls and emails to people that don’t … Continue reading How Does Lead Scoring Work? Setting up your First Lead Scoring Model
Kelly ShepskoFebruary 8, 2015 In part one of Setting Up Shop on LinkedIn Company Pages, I briefly explained the importance of LinkedIn and why it’s imperative for both B2B and B2C companies to use as a marketing tool. I also covered the technicalities of creating a LinkedIn company page and how to start building a following. … Continue reading Setting Up Shop on LinkedIn Company Pages: Managing Your Page
January 16, 2015 Know your lines! Want to imbue an air of refinement with a single brushstroke? Rikard Rodin, who blogs at Zeven Design, put together a handy little infographic on how designers can use lines to set the mood, drawing from the “mood lines” in the book Landscape Architecture by John Ormsbee Simonds. In … Continue reading A Designer’s Guide To Setting The Mood With Lines
Kelly ShepskoJanuary 14, 2015 If you’re working on getting your business found on the Internet, it’s imperative that you include LinkedIn into your marketing mix. LinkedIn company pages aren’t anything new, but you’d be surprised as to how many business owners still haven’t created their pages or spent time getting acquainted using the platform for … Continue reading Setting Up Shop On LinkedIn Company Pages: Getting Started (Part 1 Of 3)
Catalin Zorzini December 15, 2014 Sometimes the thought of setting up Google Analytics can seem a little daunting,, especially if you are not familiar with the process. The purpose of this article will be to explain in as much detail as possible, how you can improve your ecommerce website by setting up Google Analytics. … Continue reading A Complete Guide to Setting up Google Analytics for Your Ecommerce Website
