Vince Chiofolo — October 7, 2019 A sales incentive program – like every business initiative – is an orchestra of strategy, creativity, and process, all harmonizing together to align a system with an overall set of goals. Usually, in channel sales programs, these goals are fairly clear cut. Chiefly: make more indirect sales. To get … Continue reading Setting Smart Objectives in Channel Partner Incentive Programs
Here’s how to set effective growth goals – the kind that will make it easy to plan out and execute an effective marketing strategy. Jacob Baadsgaard on October 2, 2019 When it comes to marketing, most people aren’t in it for the planning sessions. While a few special people love planning things out, most of … Continue reading Are you setting reasonable goals for your business?
Choncé Maddox — July 1, 2019 — July 1, 2019 When you go into business for yourself, there are so many things to consider and set up. You need to get a website, outline your services, create products, determine how you’ll deliver goods, etc. The one obvious thing that’s easy to forget is figuring out … Continue reading Setting Up Your Business to Receive Payments (What You Need to Know)
Sarah Kelley — May 29, 2019 — May 29, 2019 Did You Know: Your Business Goals Should Be the Backbone of Your Website Whether you’re just starting a business or have been at it for years, highlighting your key business goals on your website is a huge priority. How do I effectively do that, you … Continue reading Tactics for Setting Successful Website Goals for YOUR Business
Katie Sweet — May 17, 2019 Follow @misskatiehrdy — May 17, 2019 I recently received an email from a retailer that I thought was really bizarre. The email asked me if a particular backpack was “still on my mind.” The problem is that I had already purchased that exact backpack. From that very same retailer. … Continue reading 6 Questions to Ask Yourself When Setting Up Your E-Commerce Triggered Emails
Ingrid Catlin — April 15, 2019 Follow @blueingy — April 15, 2019 When structuring your channel incentives program, you may be uncertain how long promotions should last in order to get optimal results. Make it too long and the novelty may wear off so participants lose their drive to succeed. Make it too short and … Continue reading 5 Tips for Setting Effective Channel Incentive Time Frames
Chris Bondhus — December 12, 2018 — December 12, 2018 TeroVesalainen / Pixabay It’s time to face the (holiday) music. Unless you work in the retail industry, your website is bound to experience a dip in traffic during this time of year. Through the end of December, your audience will likely be prioritizing family, friends, … Continue reading Setting Your New Year’s Resolution For Your Website
Albert Costill — November 19, 2018 — November 19, 2018 kaboompics / Pixabay Regardless of the type of business you’re running, you probably spend a good part of your day setting appointments. This appointment mastering is well worth what it will do to increase your productivity. When you book more appointments, the more business you’re … Continue reading Mastering Appointment Setting To Increase Your Productivity
Karl Sakas — November 6, 2018 Follow @KarlSakas — November 6, 2018 Why set agency revenue goals? Here are 10 benefits for 2019. An agency owner asked for my advice on creating revenue goals for 2019, because “it feels like I’m just picking numbers out of the air without any real logic to them.” From … Continue reading Get 10 Benefits From Setting 2019 Revenue Goals at Your Agency
Kevin Joyce — October 31, 2018 — October 31, 2018 Last week we looked at digital transformation from a CMO’s perspective. This week we’ll look at what it takes to succeed at digital transformation and why some companies fail to reach the levels of success they expected. Of the many challenges currently faced by CMOs, … Continue reading Digital Transformation: Setting Yourself Up for Success
