Tag Archives: Setting

Setting up goals: Getting started with Google Analytics 4

Universal Analytics’ goals are called conversions in GA4. Here’s how to organize them. Constantine von Hoffman on September 19, 2022 In Universal Analytics goals measure a completed activity. These are user defined and can be things like making a purchase, completing a game level or submitting contact information. In Google Analytics 4 goals are now … Continue reading Setting up goals: Getting started with Google Analytics 4 →

Setting client expectations with a thorough preliminary SEO analysis

Consulting Expectations

Since optimizing websites requires time and money, the best way to convince your clients to prioritize SEO is to do an in-depth analysis and audit. SE Ranking on April 22, 2022 There are at least three huge mutual benefits to performing a comprehensive data-driven SEO analysis of a new client’s website. First, your digital … Continue reading Setting client expectations with a thorough preliminary SEO analysis →

4 ways to make time for ‘watercooler conversations’ in the hybrid work setting

Hybrid Workplace

By Tracy Brower February 08, 2022 A critical part of filling your personal and work lives with happiness is cultivating strong relationships. Some of these ties can be deep, meaningful, and longer-term relationships, but they can also be more casual and occasional connections, which are still effective at lifting moods and helping you feel satisfied … Continue reading 4 ways to make time for ‘watercooler conversations’ in the hybrid work setting →

Why setting key priorities is essential in agile marketing

Marketing Strategy

In this chapter of “MarTech’s guide to agile marketing for teams” you will learn how your team should assign singular responsibility for prioritization, to optimize its backlog for clearly communicating priorities, and keep from over-committing and burning out. Stacey Ackerman on November 12, 2021 The best agile marketing teams I’ve seen are masters at prioritization. … Continue reading Why setting key priorities is essential in agile marketing →

Blog Topic Ideas: Setting Your Writer Up For Success

Success Strategies

Heather Steele September 24, 2021 Let’s face it, most of us just don’t have time to run our businesses and keep up with writing content regularly for our websites and social media. Hiring a content writer is a great step towards upping your digital marketing game, but you still need to do a little homework … Continue reading Blog Topic Ideas: Setting Your Writer Up For Success →

6 Things You Should Know Before Setting Up a Domain

Domain Names

Thomas Griffin June 29, 2021 When setting up your online business, you typically get just one domain name on which your entire business is built. Your website acts as the virtual face of your business online. And your audience will use your domain address to find your business and products. So, when you buy a … Continue reading 6 Things You Should Know Before Setting Up a Domain →

Setting the Stage: B2B Website Design Tips to Support Your Content Strategy

B2B Website Tools

Jeremy Durant June 20, 2021 A great content marketing strategy relies heavily on a B2B website as the central hub of activity. The website houses the blog, resources, guides, sales sheets, links to social media, videos, and other multimedia that are part of the content strategy. For a content marketing strategy to be effective, the … Continue reading Setting the Stage: B2B Website Design Tips to Support Your Content Strategy →

Setting Up for Work-at-Home Success: Start with a Routine

Work At Home

Josephine Paige August 25, 2020 Sachsanjoy / Pixabay Believe it or not, when our morning routine is changed even just a little bit, it can throw off our entire day. We never really secure the balance lost by a change in routine. That’s why, in order to kick off a productive day, we need to … Continue reading Setting Up for Work-at-Home Success: Start with a Routine →

5 Virtual Workplace Challenges Setting Back Your Employees Productivity

Employee Productivity

Angshuman Dev Talukdar August 25, 2020 The ongoing COVID-19 pandemic will always be remembered as one of the crucial turning points in human history. Like who thought that a microscopic virus could bring the whole world to a standstill just as we were marking the beginning of a new decade. It caused many businesses to … Continue reading 5 Virtual Workplace Challenges Setting Back Your Employees Productivity →