Adam BaetuApril 25, 2015 If you asked any marketing novice what the purpose of email marketing was, it’s likely that they would say one word – selling. So many brands think that by firing out a few thousand identical marketing emails, each with a blatant ‘buy now!’, ‘click here!’ message, they can instantly boost sales. … Continue reading Email Marketing Doesn’t Have to Be Just About Selling — Newsletters, Engagement and Updates Are Just As Valuable
Christy GoodmanApril 24, 2015 I love the art of selling. Ethical, genuine, authentic selling. What’s better than having a solution for someone else’s problem? My idol is Jill Konrath, in my opinion the greatest sales guru out there. Her SNAP Selling process has been so successful because it’s effective. It works. Not to mention, she … Continue reading Take Selling to the Next Level: 5 Steps for Successful Social Prospecting
Koka SextonApril 21, 2015 Several months ago I had the opportunity of being on my second Salesforce Live broadcast “Using social connections to turn prospects into customers“. Truely an awesome experience. It’s the closest thing to being on TV in my professional life. Over 30,000 people streamed the broadcast and the engagement on social media was amazing. … Continue reading Getting Started in Social Selling
Dan StrattonApril 15, 2015 Over the past year, social selling has become a hot topic in many business conversations. Selling is no longer about being an interrupter – people don’t often appreciate cold calls that interrupt their lives and work schedules. Now, the emphasis is on identifying and nurturing relationships so you are there when … Continue reading Don’t Take Shortcuts with Social Selling
Ray ManleyApril 15, 2015 The quaint hamlet of Scotia, nestled among Northern California’s tall redwoods, was the country’s last company town. Since 1863 the entire community was owned by the Pacific Lumber Company. After a 2008 bankruptcy, the town fell into the hands of a Manhattan hedge fund and residents weren’t pleased, but that’s another … Continue reading Build a Digital ‘Company Town’ and Start Selling to Its Residents
Eric T. TungApril 3, 2015 As I shared in a recent article, 78% of salespeople on social media outperform their non-social counterparts, according to Forbes. A big aspect of successful social selling is measurement, and ensuring you establish the right metrics and tracking from the start. While my number one tip is to become best … Continue reading How To Start Measuring Your Social Selling Efforts
Personal Branding BlogApril 3, 2015 When it comes to making sales, we often don’t consider using social media. While this is a marketing tool used mainly for building relationships and visibility, there are several ways to attract loyal buyers to your niche. Social media marketing by itself is not enough to attract buyers to your … Continue reading Social Selling Strategies for Personal Brands
Jasmine SandlerMarch 30, 2015 Is Your B2B Social Selling working ? If not, Read this! One of the most important aspects of social selling, and one which is often overlooked by companies and businesses of all sizes, is the need for an actionable plan. If you have no plan or have one that is not … Continue reading How To Make A Plan For B2B Social Selling
Jeff KorhanMarch 30, 2015 Today I’d like to share my top five proven social selling tips, which happen to be deceptively simple, and that is why they work so well. From time to time I will refer back to the foundation of social selling discussed in Episode 33. You may wish to give it a … Continue reading Social Selling Tips: Converting Trust Into Profits
Business.comMarch 27, 2015 According to the Content Marketing Institute, both B2C and B2B marketers report in-person events are the most effective when it comes to reaching business goals. Sounds like a great idea doesn’t it? Just grab some punch, cake and a microphone; that should be enough, right? When you begin to dig deeper, you’ll … Continue reading Booked Solid: 3 Tricks to Selling Out Your Event
