Kent Campbell — February 16, 2017 Follow @reputationx— February 16, 2017 Do you define your reputation, or does your reputation define you? Do you control it, or does someone else? The good news is that perception can flow in both directions – for example when a business or person works to actively curate their own … Continue reading How Search and Social Define Reputation Today
BIA/Kelsey: Search Leads In Mobile Ad Formats by Laurie Sullivan @lauriesullivan, February 10, 2017 BIA/Kelsey expects advertisers to spend nearly 16 billion this year on mobile search advertising, up from 12 billion in 2016. By 2021 that forecast could reach as much as $23 billion in 2021, contributing 32% of revenue to mobile search. Overall, … Continue reading BIA/Kelsey: Search Leads In Mobile Ad Formats
New to local search? Wondering where to start? Columnist Sherry Bonelli offers five tactics to help you kick off your local SEO campaign. Sherry Bonelli on February 10, 2017 at 1:45 pm If you’ve followed SEO strategies for any length of time, you know one thing: SEO changes all the time. When it comes to … Continue reading Local SEO in 2017: 5 simple ways to dominate local search
Prepare For Pinterest Search Ads by Aaron Baar, Staff Writer, February 7, 2017 Last week, Pinterest announced it was offering search advertising on its platform. In partnership with Kenshoo, the new offering includes keyword and shopping campaigns, and a variety of new reporting options. The reasons behind the development are fairly obvious: 150 million monthly … Continue reading Prepare For Pinterest Search Ads
Ads are coming to voice search sooner than you think. Columnist Brian Smith discusses what this might mean for local businesses, as well as SEO and SEM professionals. Brian Smith on February 6, 2017 Last year, Google introduced local search ads and promoted pins to wring a few extra dollars out of Maps. … Continue reading The future of paid voice search and monetizing the map
More and more, people are searching for local options on mobile devices — and columnist Jacob Baadsgaard points out that if your business isn’t showing up for those searches, you’re likely missing out. Jacob Baadsgaard on February 3, 2017 Optimizing for local search is important, but if you aren’t optimizing for mobile, you’re going … Continue reading Local search: It’s all about mobile
Commentary Search Data Shows How Agency-Brand Relationships Are Changing by Laurie Sullivan, Staff Writer @lauriesullivan, February 3, 2017 All types and sizes of agencies and design firms are finding new business with brands, but the relationships are definitely changing, per a report released September 7. Typical projects now range between $50,000 and $250,000 with the … Continue reading Search Data Shows How Agency-Brand Relationships Are Changing
Why Search Still Confuses Small Business Owners by Laurie Sullivan, Staff Writer @lauriesullivan, February 2, 2017 Small business owners might spend more on online marketing this year to raise awareness and expand their businesses, but few plan to invest in search engine optimization or paid search. Even with all the classes offered by Google and … Continue reading Why Search Still Confuses Small Business Owners
In the new year, columnist Thomas Stern argues we should adopt new strategies for monitoring and analyzing the competition. Here are his suggestions. Thomas Stern on February 2, 2017 With search marketing in a relatively constant state of evolution, refreshing competitive strategies is an exercise that is easily overlooked. As we enter a new … Continue reading Refreshing competitive search strategies in 2017
Amanda Clark — February 2, 2017 Follow @GrammarChicInc— February 2, 2017 When you’re a jobseeker, the Internet offers countless tools for promoting your personal brand, connecting to desired employers, and moving your career forward. Of course, all of this is contingent on you identifying and exploiting those tools, making the most out of the available … Continue reading 4 Ways to Improve Your Digital Job Search Today
