Randy Milanovic — February 1, 2017 Follow @kayak360— February 1, 2017 Ask most businesses what SEO success would look like to them, and they’ll likely tell you it would be a number one search ranking on Google for their keywords. That’s not a bad answer, but it’s one I would challenge with for a number … Continue reading What’s Better Than a Number One Search Ranking?
Talking Video Search: Q&A With Wistia’s Phil Nottingham by Aaron Baar, Staff Writer, January 31, 2017 If a picture is worth a thousand words, a moving picture should be worth even more. With the explosion of video roll on social media (and everywhere else on the Web, it seems), it’s time for marketers to begin … Continue reading Talking Video Search: Q&A With Wistia’s Phil Nottingham
Ashley Aptt — January 31, 2017 — January 31, 2017 With an abundance of new features being introduced every week, it can be a challenge to keep up with all the available opportunities worth taking advantage of in your paid search accounts. And sometimes it can be easy to get so involved with all the … Continue reading 3 Search Tactics to Brush Off and Use in 2017
Dan Shewan — January 28, 2017 — January 28, 2017 In PPC, we hear a lot about keyword search volume, yet far less attention is paid to this crucial metric compared to, say, click-through rate or cost-per-click. Although these metrics are important, search volume can be equally important – especially for SEOs. In today’s post, … Continue reading The Beginner’s Guide to Keyword Search Volume for Marketers
by Laurie Sullivan, Staff Writer @lauriesullivan, January 27, 2017 Optimizing search campaigns for Valentine’s Day, which arrives in a little more than two weeks, seems pretty straightforward — until you remember that this year, the special day set aside to demonstrate one’s affection for another comes nine days after Super Bowl LI … Continue reading Mobile Search Quenches Valentine’s Day Impulse Purchases
Tamara Weintraub — January 27, 2017 Follow @tamweintraub— January 27, 2017 Now that you’ve got a good flow of visits and leads from your search engine marketing efforts, what better way to amp up your search marketing game than by optimizing your website and local presence for the organic, or unpaid, search results? SEO is … Continue reading Better Lead Generation: Getting More Search Traffic with SEO
by Laurie Sullivan, Staff Writer @lauriesullivan, January 26, 2017 Reaching new customers using prospecting is on the rise. IgnitionOne note in its Q4 2016 Digital Marketing Report a shift in the amount that marketers spent in targeting ads — also known as remarketing — to consumers who have visited a site before, to a … Continue reading Data Suggests Brands Tie Search To ‘Prospecting,’ Programmatic Tactics
Aleh Barysevich — January 26, 2017 Follow @ab80— January 26, 2017 The steady move towards long-tail keywords over the past few years has been preparing us for the real future: voice search optimization. It is the next evolutionary stage in the ever shifting definition of the common search query. By building on your existing knowledge … Continue reading 5 Ways to Improve Your Website’s SEO for Voice Search
by Laurie Sullivan, Staff Writer @lauriesullivan, January 24, 2017 Searchmetrics released its third-annual Winners and Losers report this week. This year’s report reveals that publishers with specific editorial direction and household-name Web sites like Wikipedia and Facebook had the greatest gains, while other informational sites showed declines in desktop search. This analysis — conducted … Continue reading Search: Winners And Losers
Mark Miller — January 24, 2017 Follow @MMtwopointfive— January 24, 2017 All the interim SEO talent you’ll ever need is right here! Of all the digital strategies available to marketing leaders in recent years, SEO is undoubtedly among the most complex and enduring. It’s also one of the most potentially lucrative, so it pays to … Continue reading 3 Quick SEO Wins You Can Earn In 2017 with Search Marketing Staffing
