By HardikOza February 27th, 2017 We spoke to 5 industry people, asking each of them 2 questions: how to optimize for “near me” and “nearby” searches what local SEO strategies could be tied into voice search 1. Ben Wynkoop Website: benwynkoop.com Twitter: @benwynkoop1 1. As per Google Trends report, “Near me” or “Nearby” terms have increased … Continue reading 5 Local SEO Experts Share Voice Search and “Near Me” Predictions
Record Number Of Product Reviews Driving Search, Purchases by Laurie Sullivan, Staff Writer @lauriesullivan, February 22, 2017 Some search marketers call “reviews” their BFFs as Google’s engineers continue to tweak search algorithms that serve the perfect content as answers to search queries. Based on a survey of 11,255 women in the U.S. across generations X, … Continue reading Record Number Of Product Reviews Driving Search, Purchases
Diversity Tweaks Paid Search by Laurie Sullivan, Staff Writer @lauriesullivan, February 23, 2017 Diversity moved back into the limelight when U.S. President Donald Trump took a seat in the White House as the forty-fifth president — not just the rhetoric and banter in digital social networks, but in the physical world, too — mainly as … Continue reading Diversity Tweaks Paid Search
Virginia Franco — February 24, 2017 Follow @VAFrancoResumes— February 24, 2017 Making sure your resume and LinkedIn profile are amazing is just half the battle. The other half? As a resume and LinkedIn writer, I coach my clients to harness the power of networking to get your resume and profile in front of the right … Continue reading How to Transform Your Network into Your Most Valuable Job Search Tool
Apple Search Ads Boost iOS App Use, Retention In North America by Laurie Sullivan @lauriesullivan, February 23, 2017 Marketers still struggle to retain app users on smartphones running Android and iOS operating systems, but the overall retention rate for non-gaming iOS apps continues to skyrocket compared with overall rates. Overall, only 10% to 12% of … Continue reading Apple Search Ads Boost iOS App Use, Retention In North America
Kent Campbell — February 23, 2017 Follow @reputationx— February 23, 2017 The difference between character and reputation: Character describes one’s nature, but reputation reflects what people think a persons’ nature is. This applies to business as well. Search results can skew this so that one search result, accurate or not, can destroy peoples opinion of … Continue reading Beating the Competition Online: One Search Can Make the Difference
Too Many Fish In The Sea: The Search For Brand Love by Gord Hotchkiss, Featured Contributor, February 21, 2017 I still see — in a number of MediaPost articles and in other places — a lot of talk about “brand love.” So let’s talk about that. My grandfather Jack, who farmed on the Canadian prairies … Continue reading Too Many Fish In The Sea: The Search For Brand Love
Debra Murphy — February 20, 2017 Follow @MasterfulMktg— February 20, 2017 Time to go back to basics when it comes to creating online visibility for your business. On-page SEO is a simple process: Optimize each and every page of your website in order to rank higher in the search engine results pages. This simple task … Continue reading On-Page SEO: Boost Your Visibility in Search Engines
Ignite Search Tool Identifies Average-Joe Influencers For Brands by Laurie Sullivan @lauriesullivan, February 20, 2017 A tool that will become available this week from Insightpool allows marketers to search through a database of more than 600 million social profiles from across Twitter, Facebook and other sites to find the best individuals to become influencers for … Continue reading Ignite Search Tool Identifies Average-Joe Influencers For Brands
Kent Campbell — February 17, 2017 Follow @reputationx— February 17, 2017 There was a time when you couldn’t get a chicken soup recipe while sitting on the toilet. Strange but true! It used to be that you asked your mom, or your friends, a book, or your local librarian for information. Today, instead of picking … Continue reading How People Search: Understanding the Landscape
