Kelley Schultz — March 27, 2017 — March 27, 2017 A recent report from Hitwise estimates mobile search volume in the US has reached nearly 60% of total search volume. As mobile search volume continues to grow, digital marketers are constantly adjusting and optimizing campaigns to capitalize on this growth, ahead of their competitors. And, … Continue reading These 5 Big Strategies Will Make You a Better Search Marketer
Tag Archives: Search
Keyword Research Strategy: Search Volume, Competition & Relevance
By Toshy Penny| 2017-03-20T11:02:36+00:00 March 23rd, 2017|SEO|0 Comments inShare11 There are 3 primary components to keyword research: search volume, competition, and relevance. Here we’ll explore each factor and its impact on keyword value. Let’s get to it! The 3 Components To Keyword Research Component #1: Search Volume How often is your keyword searched? Valuable keywords … Continue reading Keyword Research Strategy: Search Volume, Competition & Relevance
OK, Google: How Do I Optimize My Site for Voice Search?
Dan Shewan — March 19, 2017 — March 19, 2017 “The destiny of Google’s search engine is to become that Star Trek computer, and that’s what we are building.” This was what Amit Singhal, the head of Google’s search rankings team, famously said about the future of Google’s search technology during a conversation with Guy … Continue reading OK, Google: How Do I Optimize My Site for Voice Search?
Manage Owners, Users and Associates in Google’s Search Console
Jordan Gardiner — March 16, 2017 — March 16, 2017 In Google’s Search Console, there are three supported roles; Owner, User and Associate. Each of these roles has various levels of control and access in Search Console. This article will teach you about these roles and how to Add and Delete each. Owner: This role … Continue reading Manage Owners, Users and Associates in Google’s Search Console
Your guide to using Google Assistant and the Google search app on Android & iPhone
Google Assistant is coming widely to Android phones. Here’s how to use it and other ways to Google on your smartphone — even for iPhone users. Danny Sullivan on March 16, 2017 Google Assistant has now come to Android phones beyond Google’s own Pixel. It’s a significant change to how Google’s previously offered search … Continue reading Your guide to using Google Assistant and the Google search app on Android & iPhone
The value of search across the modern consumer decision journey
Columnist Christi Olson of Bing shares research on how search fits into the overall buyer’s journey, reaching consumers at all stages in the funnel. Christi Olson on March 2, 2017 As disruptive technologies reshape the digital marketing landscape, advertisers are scrambling to stay relevant and top of mind with consumers. In this shifting … Continue reading The value of search across the modern consumer decision journey
Manufacturing FAQs: The workhorse of content and search marketing
Columnist Dianna Huff explains the benefits of FAQ pages, from improved search rankings to paid search landing pages. Dianna Huff on March 14, 2017 Today, you can find FAQs on all types of websites, from local “Main Street” shops to global multinational corporations and everything in between. FAQ pages help people find answers to … Continue reading Manufacturing FAQs: The workhorse of content and search marketing
How marketers should be thinking about voice search
In the age of voice search and assistants, columnist Andrew Ruegger discusses how marketers should be adjusting their strategies to stay competitive. Andrew Ruegger on March 13, 2017 Generation Z and early Generation Alpha will likely be the last of us to type. Keyboard users are a dying population. Who is the next … Continue reading How marketers should be thinking about voice search
Free Search Tool Finds Competitor’s Published Content
Free Search Tool Finds Competitor’s Published Content by Laurie Sullivan @lauriesullivan, March 2, 2017 Marketing data company Knotch launched a free version of a Google-like search engine it calls Knowledge that allows marketers to search and follow branded content and themes published by competitors on media sites. Knowledge enables marketers to identify in real-time content … Continue reading Free Search Tool Finds Competitor’s Published Content
How to Search Engine Optimize Your Blog Content
Janet Anthony — March 1, 2017 — March 1, 2017 If you are a marketer, you know that search engine optimization (SEO) is extraordinarily important. The more optimized your blog posts are, the more visibility you gain and the bigger your social media footprint becomes. Ultimately, the more your posts show up in search engine … Continue reading How to Search Engine Optimize Your Blog Content
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