After taking a year off, latest version of survey again features educated opinions from almost 40 local search experts. Matt McGee on April 12, 2017 At the risk of oversimplifying what it takes to rank in local search results in 2017, links and reviews are hot. That’s one of the many conclusions drawn … Continue reading Just released: 2017 Local Search Ranking Factors survey results
Virginia Franco — April 10, 2017 Follow @VAFrancoResumes— April 10, 2017 Last Fall, LinkedIn rolled out 3 tools to help users make informed decisions during a job search, and to help draw recruiter attention to their profiles, and to help them acquire critical skills. LinkedIn’s New Year roll out of a new User Interface shortly … Continue reading These 3 Underutilized LinkedIn Tools May Help You Engage in a Sharper, Smarter Job Search
Matt Gill — April 7, 2017 — April 7, 2017 It’s as important as ever to remind yourself the interview process is a two-way street. Any company worth their salt is going to allow you as a candidate to ask questions of them and your potential new boss, to hire your boss just as they … Continue reading How to Hire Your Boss During a Job Search
Search May Not Be Sexy, But It’s Valuable by Aaron Baar, Staff Writer, April 4, 2017 Let’s face it, search is not sexy. It’s rarely at the top of the agenda in annual reports or all-company meetings. It’s rarely acknowledged outside of marketing departments. “Did you see X-company’s latest search ranking results?” is not a … Continue reading Search May Not Be Sexy, But It’s Valuable
Mark Miller — April 5, 2017 Follow @MMtwopointfive— April 5, 2017 Marketing leadership has never been more important, so it’s surprising how little thought is put towards what actually goes into finding and hiring senior marketing management. Businesses often don’t consider the nuances and difficulties involved in recruiting the right executives for their marketing teams. … Continue reading 3 Important Things You Probably Don’t Know about Marketing Executive Search
By Danny Hall April 5th, 2017 By 2020, voice search will account for 50% of searches TWEET. Google and Siri may have started voice search, but Amazon Echo really got the ball rolling. When it was launched in 2015, it was seen as a fun voice recognition gimmick that everyone would want for a few months before … Continue reading How Voice Search Affects SEO
Brett Loney — March 31, 2017 — March 31, 2017 So, you’re in the market for a Facebook Marketing Partner (FMP). Maybe your search campaigns are bringing in major clicks, and your social’s not too shabby, either. Now, you’d like to coordinate your search and social efforts, to streamline workflows and standardize your data sets … Continue reading The Best of Search and Social: 10 Questions to Ask a Potential Facebook Marketing Partner
Warren Knight — March 31, 2017 Follow @warrenknight— March 31, 2017 Did you know that 37% of all consumers say they use Social Media to find out about products/services? The big question: Are social networks search engines? Social Media is not just a place where you can connect with potential customers. Each Social Network now … Continue reading Are Social Networks Search Engines?
Record Number Of Product Reviews Driving Search, Purchases by Laurie Sullivan, Staff Writer @lauriesullivan, March 30, 2017 Some search marketers call “reviews” their BFFs as Google’s engineers continue to tweak search algorithms that serve the perfect content as answers to search queries. Based on a survey of 11,255 women in the U.S. across generations X, … Continue reading Record Number Of Product Reviews Driving Search, Purchases
What will help your local business stand out in Google search results? Contributor Greg Gifford recaps an SMX West presentation that took a comprehensive look at local search ranking factors. Greg Gifford on March 27, 2017 SMX West 2017 kicked off with a bang, front-loading a Local SEO track with a ridiculously data-packed … Continue reading The definitive guide to local search ranking factors
