By Bernadette Coleman April 25th, 2017 Whether a local business is a stand-alone, single location or part of a massive national or global brand, it shares a common goal with every other business. Every local business wants to be findable in search and therefore visible to the public – those consumers trying to solve a … Continue reading What Local Businesses Must Know About Local Search – Right Now!
Inspired by a recent presentation at SMX West, columnist Sherry Bonelli discusses why small businesses and local search marketers need to be thinking about voice search. Sherry Bonelli on May 2, 2017 The way people search for information online is changing. Increasingly, people are using voice search on their smartphones, tablets or voice assistants … Continue reading How to optimize for voice search
Every advertiser measures success based on key performance indicators (KPIs) that they deem relevant. Columnist Andy Taylor asks, What do your chosen KPIs say about your priorities? Andy Taylor on May 1, 2017 at 1:00 pm There are plenty of options for particular metrics to drive paid search programs toward, but not every KPI is … Continue reading What your paid search KPI says about you
57% Of Video Viewers Discover Content Through Search by Laurie Sullivan @lauriesullivan, April 27, 2017 A shift in behavior is changing the way consumers search and find videos, as well as their perception of video advertising. Those habits are becoming difficult to change. Currently, 57% of consumers discover online video through search; 50% through social … Continue reading 57% Of Video Viewers Discover Content Through Search
We all know good ratings and reviews are important for local businesses, and it seems they’re becoming even more so. Contributor Conrad Saam explains a new search results display that appears when queries include words like ‘best’ and ‘great.’ Conrad Saam on April 26, 2017 Google seems to be making moves to use the … Continue reading Local search update: ‘Best’ filter invading the local pack
Four Consumer Insights To Aid Search by Aaron Baar , Staff Writer, April 25, 2017 Search marketing used to be a simple idea: Create keyword strategies optimized for your products, buy those relevant keywords, and track and adjust accordingly. But the explosion of new devices and platforms (smartphones, social media, geo-fencing), have changed the equation … Continue reading Four Consumer Insights To Aid Search
By Bernadette Coleman April 25th, 2017 Whether a local business is a stand-alone, single location or part of a massive national or global brand, it shares a common goal with every other business. Every local business wants to be findable in search and therefore visible to the public – those consumers trying to solve a … Continue reading What Local Businesses Must Know About Local Search – Right Now!
Zach Heller — April 24, 2017 Follow @zheller— April 24, 2017 We live in a world that is changing faster than most people realize. We will soon be sharing our roads with self-driving vehicles and our sidewalks with delivery robots. Upwards of 50% of tasks Americans perform at work can be automated with technology that … Continue reading The Future of Search is Voice Search
Richard Sellers — April 21, 2017 — April 21, 2017 After you’re exhausted calling your executive search firm contacts, friends, peers, and receptive ex-bosses several times each, it’s time to go back to the future to get in front of more executive job opportunities. You need a “new” approach, direct mail job search, even if … Continue reading An Old Fashioned Direct Mail Job Search Campaign Can Land Your Next Job
Navah Hopkins — April 19, 2017 — April 19, 2017 If you’re one of the thousands of sites using Google Site Search (GSS), you may have heard that Google is retiring the product later this year, and you’re likely wondering what’s happening to your in-site search tool. Short answer: it’s being replaced with Custom Search … Continue reading The Retirement of Google Site Search: An Advertiser’s Survival Guide
