Instagram Stories Hashtag Search Feature Could Increase Trademarks by Laurie Sullivan , Staff Writer @lauriesullivan, May 23, 2017 Instagram on Tuesday launched the ability to search by location and hashtag, and view related content from shared videos in Instagram posts made public within the past 24 hours. Last year, Instagram launched “stories” in which app … Continue reading Instagram Stories Hashtag Search Feature Could Increase Trademarks
Tag Archives: Search
5 reasons why websites still matter to local search in 2017
Wesley Young on May 23, 2017 Why are we still having this discussion? Because data show that a surprising number of businesses still don’t have a website. Surveys from as recently as October 2016 find that close to half of all small businesses don’t have a website, and it’s not just solo work-from-home moonlighters, … Continue reading 5 reasons why websites still matter to local search in 2017
Review Sites Generate Higher Conversions Than Search, Social, Yelp Study Finds
Review Sites Generate Higher Conversions Than Search, Social, Yelp Study Finds by Laurie Sullivan @lauriesullivan, May 22, 2017 Yelp has commissioned a survey from Nielsen, which argues that review sites drive higher conversions than search and social media. The survey of 2,000 U.S. adults, conducted late last year and released Monday, found that 92% of … Continue reading Review Sites Generate Higher Conversions Than Search, Social, Yelp Study Finds
Using search and social to support TV advertising
Are you investing in TV advertising? Columnist Justin Fried explains how search and social can work in together to help capture consumers activated by your television ads. Justin Freid on May 19, 2017 Brands still invest a significant amount of advertising in TV. According to eMarketer, TV spending will be over $72 billion in … Continue reading Using search and social to support TV advertising
2017 SEM growth hacks: Gain monster paid search growth using competitive data
How can you use competitive data to improve your paid search campaigns? In Part 2 of her multipart series on SEM growth hacks, columnist Lori Weiman explains how competitive ad monitoring helps marketers make more informed strategic decisions. Lori Weiman on May 18, 2017 Welcome back to my eight-part series providing marketers with growth … Continue reading 2017 SEM growth hacks: Gain monster paid search growth using competitive data
Why the Google Search Network isn’t working for your B2B business
Many B2B organizations feel that PPC doesn’t work for them, and some are right. But columnist Pauline Jakober urges these businesses to explore a few ideas before giving up on their paid search program. Pauline Jakober on May 16, 2017\ Not infrequently, we hear from B2B businesses that have grown frustrated with the Google Search … Continue reading Why the Google Search Network isn’t working for your B2B business
What’s Your Job Search Clickbait?
Richard Sellers — May 11, 2017 — May 11, 2017 Clickbait is a hot word but not a new one. What may be new is how marketing (and other) executives need to add clickbait to their job search. Clickbait can simply mean getting readers interested so they take action to learn more. Clickbait Can Be … Continue reading What’s Your Job Search Clickbait?
Machine Reading To Change Human, Search Engine Interactions
Machine Reading To Change Human, Search Engine Interactions by Laurie Sullivan , Staff Writer @lauriesullivan, May 9, 2017 Microsoft researchers are working on “machine reading” technology that would advance the way search engines work. In theory, instead of typing in a query and getting a list of links, an advanced machine reading system would respond … Continue reading Machine Reading To Change Human, Search Engine Interactions
How to Use Ahrefs for Link-Building and Boosting Search Engine Rankings
Nashaat Quadri — May 9, 2017 — May 9, 2017 Building links and boosting SEO rankings has always been a challenge for SEO professionals. Google doesn’t like many of the practices popular among “the SEO experts”. Most of these practices can lead to a Google penalty these days. In fact, Google doesn’t recommend any “tactics” … Continue reading How to Use Ahrefs for Link-Building and Boosting Search Engine Rankings
AI Comes To Ecommerce Site Search
AI Comes To Ecommerce Site Search by Gareth Dismore , Op-Ed Contributor, May 8, 2017 Ask consumers what they think about artificial intelligence (AI) penetrating their day-to-day lives, and you’ll likely hear mixed emotions. On one hand, there’s something “weird” about how smart AI is getting (and how quickly) — it may not be long … Continue reading AI Comes To Ecommerce Site Search
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