Tag Archives: Search

Google Adds ‘Book,’ ‘Schedule’ Button In Search For Some Businesses

Google Adds ‘Book,’ ‘Schedule’ Button In Search For Some Businesses by Laurie Sullivan  @lauriesullivan, (October 23, 2018) Google has expanded the ability to book or schedule appointments for some businesses through Reserve with Google, a service that allows users to book an appointment or reservation with nearby providers directly in the search engine. The icon that … Continue reading Google Adds ‘Book,’ ‘Schedule’ Button In Search For Some Businesses

SurveyMonkey CMO: Search For The Perfect Questions

SurveyMonkey CMO: Search For The Perfect Questions by Laurie Sullivan  @lauriesullivan, (October 18, 2018) SurveyMonkey CMO Leela Srinivasan, who joined in April for the opportunity to remain curious, doesn’t think marketers spend enough time thinking about the correct questions to ask consumers.   “People ask questions and offer opinions, whether they’re welcome or not, but … Continue reading SurveyMonkey CMO: Search For The Perfect Questions

Search Advertising, Marketing Slowly Moves In-House, Per ANA Study

Search Advertising, Marketing Slowly Moves In-House, Per ANA Study by Laurie Sullivan  @lauriesullivan, (October 15, 2018) Search engine marketing came in at No. 2 in an Association of National Advertisers (ANA) survey conducted in August, with 30% saying they handle the media planning or buying services in-house, up from 27% in 2013 Social media at 40% … Continue reading Search Advertising, Marketing Slowly Moves In-House, Per ANA Study

What Google And Facebook Can Learn From Alternative Search

What Google And Facebook Can Learn From Alternative Search by Greg Sobiech , Op-Ed Contributor, (October 13, 2018) Digital marketing is an industry driven by innovation. Google did not earn its search crown without demonstrating a penchant for innovative thinking and adaptation. With all that in mind, it’s worth taking a look at what some … Continue reading What Google And Facebook Can Learn From Alternative Search