Rick Backus, (September 22, 2015) Earlier this year, Google upgraded its dynamic-search ads (DSA) program, making it significantly easier for retailers to improve their campaign efficiency, spending and scalability. Finally, advertisers have the ability to build out their campaigns without having to slave over keyword research. If you’re a retailer with a content-rich website and … Continue reading 5 Reasons Dynamic Search Ads Are Primed To Replace Keywords
Tag Archives: Search
2 Strategies That Will Guarantee You Drive High-Quality PPC Search Leads
Jane IntrieriSeptember 19, 2015 Competition for real estate within search engine results is fierce. Search engines are where most consumers and business go first to research products and services they are looking to purchase. It can be difficult and time consuming to earn top organic rankings, and in many cases it’s impossible due to the … Continue reading 2 Strategies That Will Guarantee You Drive High-Quality PPC Search Leads
Internet Search Is Changing: The Future of SEO (and Google)
Laura DonovanSeptember 17, 2015 I still remember when just putting a website up in a certain category practically guaranteed Page 1 results on Google (and other search engines when they still mattered). As time went on, I registered my “brick and mortar” and other local service clients on Local Google and Local Yahoo. Again, practically … Continue reading Internet Search Is Changing: The Future of SEO (and Google)
Creating Synergy Between Social Media And Search
Search and social don’t have to live in separate silos. Columnist Paul Shapiro discusses how your social media marketing and search efforts can work together. Paul Shapiro on September 17, 2015 Social media image copyright rvlsoft In my last exploration of leveraging social media for SEO, I discussed how one can utilize social networks for … Continue reading Creating Synergy Between Social Media And Search
User-Centric Analytics Sheds Light On Search: Uses Real People, Not Inferences
by Joe Mandese @mp_joemandese, (September 17, 2015), 9:29 AM At a time when major search engines are reducing the amount of data available to advertisers and agencies implementing paid and/or organic search marketing strategies, a unique source is stepping forward to fill the void. More significantly, that source — user-centric analytics firm Jumpshot — is … Continue reading User-Centric Analytics Sheds Light On Search: Uses Real People, Not Inferences
How To Get Targeted Traffic Without Relying On Search Engines
By Alyssa Clarke September 16th, 2015 Often when people start working for traffic on their website, they get a negative response from search engine results. Getting targeted traffic from search engines is not an easy task. Yet traffic being the fuel of all online business you need to get it somehow. Search engines are not sole … Continue reading How To Get Targeted Traffic Without Relying On Search Engines
Search, Email Tips To Ring In The Holiday Season, Prepare For 2016
by Laurie Sullivan @lauriesullivan, (September 14, 2015), 12:52 PM As advertisers plan for the upcoming holiday season, one of the biggest trends highlighted by Merkle RKG is a surge in traffic growth from mobile phones. Click rates rose 97% year-over-year on Google in the early part of Q3 compared with 56% growth in Q2, says Mark … Continue reading Search, Email Tips To Ring In The Holiday Season, Prepare For 2016
Optimizing Pinterest Content for Social and Search Engine Exposure
ZOG DigitalSeptember 14, 2015 No longer limited to a scrapbooking site, Pinterest has evolved into a tool to blend search and discovery into one platform. In particular, its Guided Search feature is a fairly new offering to desktop that’s helped turn Pinterest into a search engine for consumer intent. Starting as a mobile-only way to … Continue reading Optimizing Pinterest Content for Social and Search Engine Exposure
Search, Data, Targeting And The Sci-Fi Geek
Todd Ulise, (September 11, 2015) Combining search with behavior lays the groundwork for intelligent and knowledgeable technology that some might think a bit additive. Since I am a bit of a SciFi geek, this article will explain how. Let’s start by changing the name “search” to “intent-driven marketing” (IDM), which is something advocated at the … Continue reading Search, Data, Targeting And The Sci-Fi Geek
Is Your LinkedIn Picture Helping or Hurting Your Job Search?
Amanda ClarkSeptember 1, 2015 Amanda ClarkSeptember 1, 2015 If a picture’s worth a thousand words, then your LinkedIn profile shot must be nearly as important as the profile itself; you want a compelling resume and some judicious keywords, sure, and ideally you’ll have endorsements aplenty… but if you’ve also got a lackluster or unprofessional photo, … Continue reading Is Your LinkedIn Picture Helping or Hurting Your Job Search?
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