by Holly Semanchick November 21, 2015November 21, 2015 Think of the questions you would ask if someone wanted you to purchase shoes for them online: What size? Where will you wear them? What color? A lack of adjectives and factors aside, users would want those results quickly, and scrolling through muck is a waste of … Continue reading Tell Me More, Tell Me More: Semantic Search & Long-Tail Keywords
by Amanda Clark November 16, 2015 Follow @GrammarChicIncNovember 16, 2015 Online job sites make it easier than ever to connect with potential opportunities—but they also make it easier than ever to run afoul of scammers and con artists, posting illegitimate job listings with the intention of accessing your personal information. For jobseekers, vigilance is imperative. … Continue reading Avoiding Scams in Your Job Search
by Eric Seal November 20, 2015November 20, 2015 (November 20, 2015), Google dropped a bomb on us. They released the full version of their Search Quality Guidelines. This 160-page PDF contains all the guidelines Google’s evaluators use to “assess the quality of Google’s search results.” Why did Google release their search quality guidelines? They say … Continue reading Google Search Quality Guidelines: Released!
by Laurie Sullivan @lauriesullivan, (November 20, 2015), 12:35 PM Google has revealed tests being done with a small group of partners — HotelTonight, Chimani, Daily Horoscope and New York MTA Subway Map — exploring the ability to stream apps that are not installed on the phone, with some right from Google Search. For me the … Continue reading Mobile App Streams: What Search Marketers Need To Know About Measurement
by John Meyer November 18, 2015 Follow @johnameyerNovember 18, 2015 Facebook advertising can be a very powerful tool for your small business, but only if you do it right. Many small business owners are deeply confused about how to target the right audience, and without an understanding of what makes these ads work best, it’s … Continue reading Local Business? How to Use Facebook Graph Search for Targeted Advertising
Columnist Chris Liversidge explains how you can use the Search Analytics API to glean insights from your search query data in Google Search Console. Chris Liversidge on November 18, 2015 Google’s recent changes to their Search Console API have allowed for interesting data analysis via Impressions and Clicks data. Leveraging the power of Excel and Pivot … Continue reading Use Google’s Search Console API & Pivot Tables To Supercharge Your Long-Tail SEO
In the third and final article on the mobile search impact of Android Marshmallow’s new features and capabilities, contributor Cindy Krum discusses the “Click to Search” feature. Cindy Krum on November 17, 2015 As Google’s crawling technology becomes more sophisticated and prolific with the release of Android Marshmallow, search behavior is expanding with new input … Continue reading Android 6 “Marshmallow” & SEO Series: Click To Search With Google Mobile
by Steve Hamm November 17, 2015 Follow @maasprosrduNovember 17, 2015 Search engine optimization is a long-term process. You can’t go into an SEO campaign expecting to see results in a few days or even a few weeks. Without any prior optimization efforts, the best that you can hope for is to see results within a … Continue reading The 5 Pillars of Search Engine Optimization
With the holidays quickly approaching, what better time than the present to look for ways to increase foot traffic to your stores? Columnist Amy Bishop shows how to leverage geography & intent, audiences and your web experience to drive more in-store traffic. Amy Bishop on November 16, 2015 For the consumer, online purchases are easy … Continue reading Using Paid Search To Bring Customers In-Store
by Amanda Clark November 15, 2015 Follow @GrammarChicIncNovember 15, 2015 Job hunting is usually not a very casual business: More likely than not, if you’re seeking a new job it’s because you desperately need or fervently want one, sooner rather than later. You don’t have the luxury of time, and you wouldn’t dream of doing … Continue reading 4 Ways You’re Unintentionally Slowing Your Job Search
