Tag Archives: Search

Google Digs Into Data, Voice Search Ads, Cross-Device Metrics To Reveal Insights

by Laurie Sullivan @lauriesullivan, (December 11, 2015) “The mobile Web isn’t dead,” says Jerry Dischler, VP of product or management at Google, after explaining all the chatter he has heard about how apps will replace mobile Web search. He told attendees at the MediaPost Search Insider Summit Thursday the company will invest in search ads … Continue reading Google Digs Into Data, Voice Search Ads, Cross-Device Metrics To Reveal Insights →

5 Tips on Digital Marketing Agency Search and Selection

Digital Marketing

by William Yates December 7, 2015 Follow @novacomcorpDecember 7, 2015 Digital communications (the transmission of marketing communications by digital means) covers a wide range of marketing platforms and a spectrum of channels and for client-side marketers, deciding on what is the best-fit for your enterprise is a complex equation. And to compound this best-fit identification … Continue reading 5 Tips on Digital Marketing Agency Search and Selection →

5 Web Design Techniques to Make Your Website Search Engine Friendly

Web Design SEO

by Sarah Clark December 6, 2015 Follow @b3netDecember 6, 2015 Your web design should be SEO friendly. This is the first criteria that you should keep in mind when developing a website. You can try out many things to make your website search friendly. But here are the top five things that you should begin … Continue reading 5 Web Design Techniques to Make Your Website Search Engine Friendly →

Search: What is it Good For?

Search Engine Optimization

by Bill Conticchio December 4, 2015December 4, 2015 How well does Search serve us? Something I believe we all take for granted, or overlook entirely, is the nature of search. When we think of searching for something, most of us invariably look to Google. This almost reflex reaction gives Google incredible power and effectiveness. If … Continue reading Search: What is it Good For? →

Get Local Results Without Google’s Change Location Search Filter Tool

SEO Education

By Martha Vasquez December 2nd, 2015 Google has confirmed that the search tool option to filter results by location has been permanently removed. Filtering search results by location is a feature that was underused by regular searchers. SEO‘s and other digital marketers used the tool to have a feeling for how localized results may look … Continue reading Get Local Results Without Google’s Change Location Search Filter Tool →

Click-to-Call & Paid Search: Best Practices And Secrets From The Pros

Call To Action

5 marketing experts share what you can do right now to transform your click-to-call campaigns Research from Google has shown that the most common response to a mobile, local search is a phone call. Advertisers have caught on, widely adopting click-to-call ad units in Google and Bing. In fact, consumers are expected to click-to-call directly … Continue reading Click-to-Call & Paid Search: Best Practices And Secrets From The Pros →

4 Hacks to Supercharge Your Search & Social Marketing With an Email List

Social Media Utilization

by Mark Irvine November 28, 2015November 28, 2015 Email marketing is a great way for small businesses to reengage their customer base. It’s a fast, easy, inexpensive, and effective way to drive more sales. Reaching these customers is key to your marketing, but too many email blasts can force even the most loyal customers to … Continue reading 4 Hacks to Supercharge Your Search & Social Marketing With an Email List →

Search Engine Marketing for Local Businesses in 2015 and Beyond

Search Engine Marketing

by Ryan Stewart November 25, 2015 Follow @ryanwashereNovember 25, 2015 The focus for search engine marketing for local businesses in 2015 and beyond is being smart, efficient, and user-friendly. You may have a highly attractive site set up but if it’s lacking necessary content and you’re not attracting the right audience, your marketing efforts will … Continue reading Search Engine Marketing for Local Businesses in 2015 and Beyond →

Winning at Local Search: How Your Company Can Boost Local Search Ranking

Search Engine Ranking

by Rick Whittington November 24, 2015 Follow @rickwhittingtonNovember 24, 2015 For companies that do business in a localized region, local search engine optimization (SEO) is an important part of establishing an online presence. For some companies, however, this is a difficult and confusing process. Fortunately, we’re here to help. Read on for some simple tips … Continue reading Winning at Local Search: How Your Company Can Boost Local Search Ranking →

What SEOs and UX Professionals Need to Know About Google Search Quality Guidelines

SEO Audit

by Tim Ash November 23, 2015 Follow @tim_ashNovember 23, 2015 Google isn’t big on sharing information that can be reverse engineered to see how their rankings work. And for good reason – gaming the search engine algorithm is potentially very lucrative. Still, every now and again, Google gives users and webmasters a peek behind the … Continue reading What SEOs and UX Professionals Need to Know About Google Search Quality Guidelines →