by Jodie Cook January 25, 2016 Follow @cookiewhirlsJanuary 25, 2016 Social media and search engine marketing (SEM or ‘search marketing’ for short) lie at the heart of digital marketing. Both disciplines are great tools with which to generate qualified, valuable leads for your business online. However, social media and search marketing are different in the … Continue reading Social Media and Search Marketing
by Dave Smitherson January 24, 2016 Follow @advertzonesJanuary 24, 2016 Regardless how many search marketing experts preach the obvious, individuals (even those in SEO) still aren’t getting it: you’re nuking your search position by virtue of unskilled tactics that are, quite frankly, an embarrassment to my craft. Admittedly, the title alone appears haughty when webmasters … Continue reading Suddenly Lose Search Ranking? These 5 Practices Aren’t Helping You
by Dhariana Lozano January 21, 2016 Follow @DhariLoJanuary 21, 2016 People talking about your brand on social media aren’t always the best at letting you know they’re talking about you. Having to take an extra step to tag your brand may prove less important than just getting the photo out there. The bottom line is … Continue reading 9 Simple Ways to Use Social Media Search to Find Customers & Fans Online
Columnist Andrew Shotland finds most local ranking solutions to be lacking for a number of reasons. Is there any way to solve this problem? Andrew Shotland on January 19, 2016 Hey, rank trackers! You know I love you guys, but let’s face it — your local rank tracking is a fail. This Twitter thread says it all. … Continue reading Why Local Search Rank Trackers Fail
by Eric Seal January 18, 2016January 18, 2016 Local search is going to be huge in 2016. We saw last year how Google decreased its Local Pack (the group of featured business pages that show up in the SERPS). The switch from 7 local results to the new Google 3 Pack made serious waves in … Continue reading 3 Ways Local Search Will Explode in 2016 (And 3 Ways You Can Benefit From It)
by Emily Carter January 18, 2016 Follow @grassrootsincJanuary 18, 2016 The end of December and beginning of January is the time of year when we start to read articles about innovation and progression. “Top things we learned in 2015” and “Industry forecasts for 2016” are common titles to see floating around the interwebs in December … Continue reading Social Media: The Next Best Search Engine
Derek Edmond on January 14, 2016 When Google first launched Webmaster Tools (now known as Google Search Console), I was more than skeptical of its value. I had a hard time buying into XML sitemaps as a must-have SEO asset, and the original results for keyword data were never close to what could be found … Continue reading How To Uncover SEO Content Marketing Ideas With Google Search Analytics
Google has removed the search tool that allows users to change their geo-location. Columnist Clay Cazier documents four ways to get around this restriction and emulate a search from any city. Clay Cazier on January 14, 2016 at 11:55 am In late November 2015, Google removed the location search filter from the (shrinking) list of … Continue reading How To Localize Google Search Results
by Owen Radford January 14, 2016 Follow @ElementaryDigiJanuary 14, 2016 When it comes to successful local search SEO, the most important thing is NAP, meaning Name, Address and Phone Number. You could expand this to NAP+W (website), but what is really vital is consistent accuracy. Whilst most small businesses are very aware of the importance … Continue reading Local Search – What is the Correct NAP Strategy?
It’s time to dig below the surface of your PPC account to see if relevant search terms are wasting money. Columnist Amy Bishop shows what to look for and how to use the data to your benefit! Amy Bishop on January 13, 2016 There’s never a bad time to look for efficiencies within your account. … Continue reading Is Your Paid Search Account Leaking Money? The Importance Of Query Mapping
