Many advertisers have seen great results using the countdown customizer in AdWords, but just how many utilized them during the holiday season? Columnist Matt Umbro sought to find out. Matt Umbro on January 13, 2016 At the end of 2014, I wrote that dynamic copy needed to be an integral part of paid search advertisers’ … Continue reading How Much Did Countdown Ads Play Into Search Advertisers’ Strategies This Holiday Season?
Search marketers, have you been using Google Analytics in conjunction with Remarketing Lists for Search Ads? If not, columnist Laura Collins is here to explain the benefits. Laura Collins on January 8, 2016 Since its launch in 2013, Remarketing Lists for Search Ads (RLSA) has become such an integral tool for PPC marketers that it’s hard to … Continue reading Making The Most Of Google Analytics Audiences Within Your Search Campaigns
Columnist Thomas Stern explains how paid and organic search efforts can be used together to boost ROI through increased brand awareness and visitor engagement. Thomas Stern on January 8, 2016 Coordinated search strategies increase visibility and drive conversions. Paid and organic search work in tandem to hit the same marketing goals by increasing page authority, … Continue reading Enhance Search Engagement With A Complementary Paid & Organic Visibility Strategy
by Helen Edwards January 8, 2016January 8, 2016 Google isn’t wasting any time this new year in rolling out new features. I found the first update to the AdWords user interface in 2016 today while adding converting search queries to my keyword lists for a client. Under the search terms tab, you can now add … Continue reading New in AdWords: Adding Search Queries as Keywords Just Got Easier
by Govind Agarwal January 7, 2016 Follow @submitedgeJanuary 7, 2016 Time and again Google comes with tactics to encourage online website owners to adopt clean practices. One vital aspect in the same regard is the need to write quality content to enhance the overall experience of users. No longer do users need to bear the … Continue reading How Will the New Content Standard Boost Overall Productivity of Search Engines
By Ann Smarty January 5th, 2016 I am obsessed with reverse image search concept. I got excited when I saw its slow and unconfident birth a few years ago and I still find the concept fascinating: The ability to track all instances of an image across the web opens up so many opportunities for creators, … Continue reading How To Use Reverse Image Search
by Mike Moran January 4, 2016 Follow @MikeMoranJanuary 4, 2016 Google took away your keyword data. I know how awful that was. But what are you doing about it? Yes, you can bemoan your fate, but you must also dust yourself off and find alternatives. Are you using social media listening as one of them? … Continue reading Are You Using Social Media For Search Keyword Research?
Columnist Jason Decker reviews the year’s biggest developments in local search marketing. Which of these has impacted you the most? Jason Decker on December 31, 2015 Local Search is a constantly changing landscape, and that certainly has been the case in 2015. The power of local search for a local business cannot be underestimated. A … Continue reading 5 Trends In Local Search In 2015
by Mike Moran January 4, 2016 Follow @MikeMoranJanuary 4, 2016 I do lots of SEO projects. Not so typically, I also do a lot of website search projects. But I hardly ever do them for the same clients. One reason is that IT people typically run website search while marketers typically manage SEO. But the … Continue reading Do You Use Your Website Search to Help Your SEO?
by Justin Herring January 2, 2016 Follow @justincherringJanuary 2, 2016 Social Media Marketing: How to Optimize Social Profiles for Search Your social network is one of the best ways to increase brand awareness and sales. It provides you with a place to share content, communicate with customers and show how your product or service offers … Continue reading Social Media Marketing: How to Optimize Social Profiles for Search
