Tag Archives: Search

How to Keep Search Engine Rankings During a Website Redesign

by Rob Kendal February 10, 2016February 10, 2016 Every so often, for a variety of reasons, businesses’ decide to change things up and redesign their website. The problem is, however, that often there are some important aspects that end up being overlooked. The end result can end up costing businesses more than they expect. One … Continue reading How to Keep Search Engine Rankings During a Website Redesign →

Study The Competition To Rank Higher In Organic Search

Search Engine Ranking

By Bernadette Coleman February 10th, 2016 Everyone wants to rank higher in search results than their competition. One of the best ways to achieve this is to stay on top of how the competition is doing online. What are they doing right and how they are doing it. If you aren’t aware what others in … Continue reading Study The Competition To Rank Higher In Organic Search →

Tap Into LinkedIn’s 4 Hidden Gems & Maximize Your Job Search ROI

Job Search

by Virginia Franco February 8, 2016 Follow @VAFrancoResumesFebruary 8, 2016 It’s been said before – if you want to land a job FAST start networking. Networking yields a much higher ROI on your job search than the alternative – competing against hundreds for jobs online. But what if your network is lacking in terms of … Continue reading Tap Into LinkedIn’s 4 Hidden Gems & Maximize Your Job Search ROI →

How to Rank in Local Search Results

SEO Local

by Prasanna Bidkar February 7, 2016 Follow @prasannabidkarFebruary 7, 2016 For most small businesses, showing up in local search results can turn out to be a make or break situation. Widespread use of smartphones and non-stop connectivity has changed some common behaviors. These local SEO tips will help you feed these new customer behavior and … Continue reading How to Rank in Local Search Results →

Google Search Partner Network: Friend Or Foe?

Google Tools

To include search partners or not to include search partners? That is the question for many AdWords advertisers. To help answer this question, columnist Andy Taylor shares data on search partner ad performance. Andy Taylor on February 5, 2016 The Google Search Network gives advertisers the ability to gain additional AdWords traffic and conversions from … Continue reading Google Search Partner Network: Friend Or Foe? →

The Growing Effect of Mobile on Search Trends

Mobile Engine Optimization

by Mark Simmons February 4, 2016 Follow @mixeddigitalFebruary 4, 2016 Because Mobile search trends indicate growth at an accelerated rate, those that don’t take advantage of this digital evolution will be missing out on a lucrative opportunity. Mobile purchases are predicted to surpass desktop purchases, with an estimated $ 700 billion mobile purchasing via mobile … Continue reading The Growing Effect of Mobile on Search Trends →

Search vs. Display: Everything You Need to Know

SEO Audit

by Alexa Matia February 3, 2016February 3, 2016 The first steps of setting up your online marketing campaign are critical. Not all leads are created equal, and not all viewers are interested. It’s important to take that into consideration when deciding who you want to reach and how. When it comes to online advertising, many … Continue reading Search vs. Display: Everything You Need to Know →

Study Shows 6.3% Lift In Mobile Search Clicks From Facebook Ad Exposure

Facebook Advertisement

by Katherine Buchholz January 31, 2016January 31, 2016 31A recent study from Facebook IQ looks at a meta-analysis of 23 conversion lift studies in the US last year. The conclusion? Mobile-heavy Facebook campaigns made mobile search work harder – 6.3% harder, in fact. The results are further proof of how mobile continues to create an … Continue reading Study Shows 6.3% Lift In Mobile Search Clicks From Facebook Ad Exposure →

Local Search and the Hyperlocal Publisher Advantage

SEO Local

by Scott Barnett January 30, 2016 Follow @scottabarnettJanuary 30, 2016 In our post discussing what we’re working on in 2016, when it comes to local search, we mention that: Google and Bing strive to find the ‘best’ answers to users queries when they search. So, when it comes to goods and services in a local … Continue reading Local Search and the Hyperlocal Publisher Advantage →

Essential Guide to Google Analytics Site Search

Analytics

by John Komarek January 27, 2016January 27, 2016 Google Analytics Site Search allows you to get a glimpse of your customers’ minds by listing all the search keywords and jargons they used. It gives you data on what they look for, how quickly they find things on your site, what they have trouble finding, and … Continue reading Essential Guide to Google Analytics Site Search →