Tag Archives: Search

Search Marketing Trust Is Built On Accurate Information

by Aaron Baar, Staff Writer, June 21, 2016 In a world as specific as search marketing, a search’s value is worth nothing if the information isn’t trustworthy. But sometimes even the most basic information (business name, address, hours) can be frustratingly inaccurate. And when that happens, it can work against your best efforts to get … Continue reading Search Marketing Trust Is Built On Accurate Information →

What your boss actually wants from your local search reports

SEO Local

Do you ever find your eyes glazing over when putting together and presenting your regular local search reports? Columnist Lydia Jorden explains how to develop a revenue-based report that will be sure to impress both your client and your boss. Lydia Jorden on June 20, 2016 Local SEO is a critical part of an overall … Continue reading What your boss actually wants from your local search reports →

Building A Search Business: Things I Wish I Knew

Search Engine Marketing

Things I wish I’d known I can’t believe it’s been five years. Five years ago — a lifetime in entrepreneur-land — I was invited back to my old school to give a talk to a bunch of 16 and 17 year olds. At this point I was a little over five years into the Distilled journey. The topic I … Continue reading Building A Search Business: Things I Wish I Knew →

Marketers Want Technology Search To Be Like Online Dating Match

Marketing Challenges

by Laurie Sullivan @lauriesullivan, June 20, 2016 Some 82% of B2B marketers prefer to research technology from vendors similar to how online dating matches work, according to ON24 CMO Joe Hyland, who made the connection after his effort to better understand the motivation behind consumer behavior. “The data supports the hunch, but we were prepared … Continue reading Marketers Want Technology Search To Be Like Online Dating Match →

6 Reasons Why Businesses Should Use Google+ to Improve Search Engine Optimization Results

SEO with Social Media

by Andrew C. Belton June 18, 2016 Follow @abcpanotaryJune 18, 2016 Since its inception in 2011, Google+ plus has been an enigma to the vast majority of small businesses and it has prompted them to ask, is it worth it for my business to be active on Google+? The answer is yes! Here are 5 … Continue reading 6 Reasons Why Businesses Should Use Google+ to Improve Search Engine Optimization Results →

How To Search On Android From The Mobile Home Screen

Marketing Guide

Evie brings instant search to Android Most smartphone users download zero apps per month, and only tend to use around a half-dozen of their installed apps on a regular basis. Meanwhile, there are millions of native applications available today that offer a better experience than using the mobile web. The problem is finding these apps and easily accessing them at … Continue reading How To Search On Android From The Mobile Home Screen →

Do You Want To Improve Your SEO & Search Ranking?

SEO Ranking

by Robert Nissenbaum June 15, 2016 Follow @rnissenbaumJune 15, 2016 A simpler approach to SEO I loathe how SEO is made out to be a complicated, non-understandable concept. The way I see it, through its highly complicated algorithm, Google actually tries to recommend sources the same way you or I would. Google’s goal, just like … Continue reading Do You Want To Improve Your SEO & Search Ranking? →

Which Is Better? Search Engine Optimization vs Paid Advertising

SEO And SEM

by Miro Leppelt June 13, 2016 Follow @seodevelopmentJune 13, 2016 Why Organic Search Results Provide Higher Value to Users There are basically two ways of online advertising, and it’s paid advertising and SEO (search engine optimization). Both of these advertising techniques work great if you know how to properly structure it. But there are a … Continue reading Which Is Better? Search Engine Optimization vs Paid Advertising →

Can moving to a new TLD boost search rankings?

Domain Names

One lawyer discovered that migrating from a .COM to a .ATTORNEY domain can drive organic traffic and save on SEM costs. One of the big questions in SEO today is how new TLDs (top-level domains), like .LIVE, .NEWS or .ATTORNEY are affecting search engine rankings. While some believe that .COM domains are the only … Continue reading Can moving to a new TLD boost search rankings? →

Help Google Help You Optimize Your Content for Search

Content Management

by Chris Abraham June 4, 2016 Follow @chrisabrahamJune 4, 2016 It’s really hard to get Google’s attention. Content marketing is indeed a silver bullet — why do you think I’m writing this — but there are ways of wooing search engines beyond starting a blog. Google loves structured data. In a perfect world, we humans … Continue reading Help Google Help You Optimize Your Content for Search →