How has Google’s recent update to its SERP display impacted consumers, advertisers and Google’s bottom line? Adobe’s Siddharth Shah looks at the data. Siddharth Shah on June 2, 2016 Google is constantly maintaining a healthy tension in its search engine results page (SERP) real estate between more ad space and less ad space. More … Continue reading How Google’s latest design choice impacts consumers’ ability to search and discover
As QuanticMind looks to move in on Marin Software’s territory, which platform is right for you? Columnist Travis Wright explains how data science can boost your campaigns and ad spend. Travis Wright on June 2, 2016 If you’ve been in the enterprise search game for as long as I have, you’ve seen many of … Continue reading Using data science to improve your enterprise paid search marketing results
by Zach Morrison, , Op-Ed Contributor, (June 01, 2016) Cory Treffiletti, vice president of marketing at Oracle Data Cloud, recently headlined his weekly column “Is Search Dead?” While he admits that “realistically, the answer is no,” he says: “I hear fewer and fewer brands talking about search in a way that signals a focus on innovation or … Continue reading Search Isn’t Dead — It’s Transforming
Managing multiple search accounts for a single domain doesn’t have to mean juggling tons of conversion and remarketing tags. Contributor Amy Bishop shares steps to seamlessly share data across accounts without cluttering your website’s code with duplicative tags. Amy Bishop on May 31, 2016 At some point or another, anyone handling paid search … Continue reading Share conversions and remarketing lists across paid search accounts
By Nicola Twilley, May 25, 2016 “Why don’t you click on the tennis court?” Golan Levin, an associate professor of art at Carnegie Mellon University, suggested. I was looking at a satellite image of the school’s campus in Pittsburgh, embedded in the home page of Levin’s latest online project, Terrapattern. “What you should … Continue reading Meet Terrapattern, A Mapping Search Tool For Satellite Images
by Laurie Sullivan @lauriesullivan, May 26, 2016 On the heels of Google’s forthcoming AdWords change that allows advertisers to modify bids for smartphones, tablets and desktops, cClearly set out to take an in-depth look at the differences in consumer search behavior between mobile and desktop among industries, products, countries and search engines. Here’s what they found. … Continue reading Mobile, Desktop Search Behavior Differs Greatly On Google, Study Shows
School’s nearly out, and it’s time for summer vacations. Contributor John Cosley shares data on what travel-related keywords and creative approaches are paying dividends for advertisers in the sector. John Cosley on May 26, 2016 As spring has truly sprung and summer is just around the corner here in the US, many travel brands … Continue reading Journey to better paid search ROI with this travel ad copy data
Columnist Thomas Stern discusses how content marketing performance can fall short if SERP features aren’t considered. Thomas Stern on May 26, 2016 Content marketing has become commonplace for marketers today. For those who need guidance, there are numerous handbooks and step-by-step resources that teach the best ways to understand who we’re marketing to and … Continue reading Refine your content marketing tactics to benefit from enhanced search engine display
by John Hodge May 25, 2016 Follow @JohnAHodgeMay 25, 2016 The road to advanced SEO is long and exciting. There are significant milestones during the journey to becoming a master SEO blackbelt. From barely knowing what SEO stands for to orchestrating custom experiments, a lot of growth happens! What’s your SEO belt level? Are you … Continue reading Become a Search Engine Ninja Through Advanced SEO Mastery
by Steve Hamm May 25, 2016 Follow @maasprosrduMay 25, 2016 When you discuss your small business with a digital marketing agency, you know that you want affordability, website development services, and social media engagement. When the experts start talking about search engine marketing of your brand, you pause. Have you truly defined a brand message, … Continue reading Effective Search Engine Marketing Requires Concentrated Brand Development
