Bing’s Christi Olson takes a look at 20 years of search. We live in a mobile-first, cloud-first world powered by technology that changes by the nanosecond. And search is no different. Search is changing in look, form and function to become part of the fabric of our everyday lives, barely recognizable from its inception as … Continue reading A brief evolution of Search: out of the search box and into our lives
by Roman Kniahynyckyj June 25, 2016 Follow @kniahynyckyjJune 25, 2016 A corporate website is chock full of compelling, relevant and searchable information about a company – from product descriptions to location pages to blog posts. Many times companies place an emphasis on their Google search results rankings but tend to overlook the importance of internal … Continue reading Internal Website Search: How to Make Content Searchable on Your Website
Columnist Andy Taylor of Merkle|RKG shares data and provides insight into how voice search is impacting retailers. Andy Taylor on June 24, 2016 at 12:45 pm Alexander Supertramp / Shutterstock.com If recent accounts on the rise of voice search are anything to go by, the volume of long-tailed queries with more natural language and searches … Continue reading Why retailers shouldn’t overreact to the voice search revolution
By Jonny Ross| June 24th, 2016 Online reputation management (ORM) – the process of monitoring and influencing your reputation online – can be an important element of search engine optimisation . When it comes to ensuring your brand ranks highly in online search results, Google and other search engines love to see that a website … Continue reading How Do Online Reviews Affect Your Search Engine Rankings
by Laurie Sullivan, Staff Writer @lauriesullivan, June 23, 2016, 12:37 PM The digital shelf is becoming increasingly competitive. Brick-and-mortar market share doesn’t guarantee an advantage for brands when it comes to ecommerce. Search can help drive traffic through several emerging innovations such as deep learning and artificial intelligence, even on Web sites, but other new … Continue reading The Future Of Ecommerce And How Search Fits In
by Ari Rosenberg, Featured Contributor, June 23, 2016, 12:39 PM Eighty-five percent of all digital advertising dollars don’t get spent with premium online publishers. Instead, that ad spend goes to just two companies. If 85% of all ad dollars in television or in print went to two companies, sirens would be ringing — but … Continue reading Finding The Answer In Search
by Laurie Sullivan @lauriesullivan, June 23, 2016, 12:44 PM Paid and organic search campaigns take a back seat to other marketing channels like content creation at large enterprises because many still find it too difficult to prove the return on investment — especially for search engine optimization (SEO), according to a new survey released Thursday. … Continue reading Search Still Too Difficult For Some To Prove ROI
by Emily Carter June 22, 2016 Follow @grassrootsincJune 22, 2016 In the summer of 2015, Google updated their “local pack” results to only include three businesses. If you’re unfamiliar with “local pack” results, it reflects the number of company listings that are displayed in the results section when you type something such as “marketing companies … Continue reading How to Improve Local Search Ranking in 2016
Google Analytics recently added Search Console reports to help analyze incoming search traffic. Columnist and Googler Matt Lawson explains how you can use this change to improve your paid search performance. Matt Lawson on June 22, 2016 Getting clicks is great, but it’s way more important to know what happens after you get those … Continue reading Five insights your paid search team should be stealing from organic
As more consumers turn to sites like Amazon to start their product searches, columnist Benjamin Spiegel says it’s time for consumer packaged goods brands to hop on board and focus on these platforms. Benjamin Spiegel on June 22, 2016 Back in 2014, we talked about the threat that vertical search engines pose to Google. … Continue reading Why CPG brands (and their budgets) need to focus on e-retail search
