Victor Iryniuk September 16, 2021 Outbound marketing or “interruption” marketing is not everyone’s favorite. For marketers, outbound marketing is less converting (but not less effective) than inbound. It requires more creative persuasion because you’re approaching the consumer with a pitch instead of the consumer approaching you for info. For web users, it’s a blatant interruption … Continue reading 5 Reasons Why “Old School” Display Advertising is Not Dead. And Probably Never Will Be.
Steven Imke September 13, 2021 When it comes to running a business, what I have noticed is that while many founders are progressive with the technical aspects of their business ideas, their understanding of how small businesses operates is quite retarded and based on many industrial era concepts that have long outlived their usefulness decades … Continue reading Your Old School Management Practices Are Dooming You To Failure
For back to school season, know that virtual and online schooling is top of mind, and parents are leveraging search to know and do more. Christi Olson on August 26, 2020 Back to school can often look different state by state and school district by school district, but one thing we know is this year’s … Continue reading Back to school looks very different this year
Chris Biscuiti August 18, 2020 Going back to school in 2020 is unlike any other year. Whether schools decide to continue with virtual learning, in-person instruction, or a hybrid model that combines the two, the reverberations of these decisions will be felt across local business communities. pixel2013 / Pixabay For working families as well as … Continue reading Back to School 2020 and What It Means for Businesses and Working Families During COVID-19
Julie Hansen — October 30, 2018 Follow @acting4sales — October 30, 2018 simonwijers / Pixabay It’s not easy to become a zombie. Every year thousands of people audition for a chance to play a zombie on TV’s hit series, The Walking Dead. Once they make it through the initial casting process they are enrolled in … Continue reading A “Scary” Sales Tip from Zombie School
Julie Neumark — August 20, 2018 Follow @julieneumark — August 20, 2018 4.5 billion views—who’s watching what when? The first day of school. The one day a year when both students and parents are excited. Today’s kids come prepared with more than just new school supplies. Armed with YouTube, this year’s back to school “kids” … Continue reading Back to School Video Trends
David Kiger — August 18, 2017 Follow @davidkiger — August 18, 2017 weinstock / Pixabay There’s a moment that strikes many of us in the fall, usually around October or perhaps even earlier, as we enter grocery or department stores: “The Christmas stuff is already out.” Scoff if you will at jumping the gun on … Continue reading From Back to School to the Holidays, Small Businesses Can Get a Head Start on Seasonal Opportunities
Grant Thomas — August 2, 2017 Follow @gsthomas22 — August 2, 2017 Back-to-school shopping is here and it presents a huge opportunity for retailers to cash in on increased shopping demand. Back-to-school ecommerce sales is predicted to increase 14.8% to $ 74 Billion in 2017. This is the most lucrative sales period for ecommerce retailers … Continue reading 10 Marketing Tips for Boosting Back to School eCommerce Sales
Kevin George — July 14, 2017 Follow @imkevin_monk — July 14, 2017 With fall right around the corner and students across the country all pepped up to go back to school, it’s one of the highest grossing retail holidays for businesses- it’s back to school shopping time! As per a research conducted by National Retail … Continue reading How to Get Top Grades in Your Back to School Promotions
Columnist James Green explains why marketers need to evolve from a decades-old traditional paradigm and instead view back-to-school marketing as a year-round strategy. James Green on May 15, 2017 Like the world around us, Back to School (BTS) shopping has increasingly become more diverse and complex. No longer should marketers develop strategies and tactics … Continue reading A smarter approach to ‘back to school’ marketing
