Wendy Lindars — September 5, 2018 Follow @enx2marketing — September 5, 2018 The world of social media has changed drastically in the past couple of years. No longer is it just a place to share cat videos and complain about your life. We now live in constant dread over what our president is going to … Continue reading I See You: Beware What Your Social Media Footprint Says About You
Contributor Andrew Dennis shares recent tweets made by Google public Search Liaison Danny Sullivan and looks at how they’ve helped SEOs get a better understanding of what’s OK when it comes to link building. Andrew Dennis on August 29, 2018 I feel invigorated. For the first time in what seems like a long time, a … Continue reading This SEO nerd says its OK to ask for links
Kohl’s, DSW and The Children’s Place are among the retail brands running back-to-school ads on Pinterest this year. Amy Gesenhues on August 15, 2018 As students gear up to head back to class, we are at the peak of back-to-school shopping season. Starting in early July and lasting through September, Deloitte’s 2018 Back … Continue reading Pinterest says it will attract some 50M back-to-school shoppers this season
Search To Drive Mobile, Data Says by Laurie Sullivan , Staff Writer @lauriesullivan, July 2, 2018 Search remains the strongest media for mobile advertising, but social will take the lead beginning in 2019, according to data released Monday. The two channels will account for 81% of the incremental mobile ad dollars spent between 2017 and 2022. … Continue reading Search To Drive Mobile, Data Says
California Court Says Yelp Can’t Be Forced To Remove Negative Review by Wendy Davis @wendyndavis, July 3, 2018 California’s highest court ruled 4-3 on Monday that Yelp can’t be required to remove a negative post that sparked a defamation lawsuit. The ruling stems from a 2013 lawsuit brought by California attorney Dawn Hassell against a … Continue reading California Court Says Yelp Can’t Be Forced To Remove Negative Review
Google’s Algorithm Says The World Is Flat by Laurie Sullivan , Staff Writer @lauriesullivan, January 10, 2018 Leonid Bershidsky, a Berlin-based Russian journalist and columnist for Bloomberg, made an interesting observation in an opinion piece titled “If Google Is Biased, So Are Its Algorithms.” It ran this week in Bloomberg. Bershidsky makes the point that … Continue reading Google’s Algorithm Says The World Is Flat
Frito-Lay CMO Jennifer Saenz says listening to consumers is a top priority if you want to build marketing experiences that drive engagement. Amy Gesenhues on January 5, 2018 Jennifer Saenz began her career as an intern with Frito-Lay more than 12 years ago. She worked her way through the ranks, and in March of … Continue reading Frito-Lay CMO says marketers need a listen-first mentality to be successful
Both CallRail and Marchex found significant increases in calls over the Black Friday weekend. Greg Sterling on November 13, 2017 Calls are dying, the conventional wisdom goes. Nobody wants to talk on the phone anymore. Overall, volumes may be down because of alternative channels (messaging, text, chat, email, social media), and millennials may tell … Continue reading Think calls are dying, the data says they’re not
Amanda Abella — November 8, 2017 — November 8, 2017 I’ve recently read several articles that have come out regarding oversaturated and dying industries. Sometimes it was due to artificial intelligence while other times it’s because the industry can’t take anymore. The truth is, there’s always going to be some doom and gloom just around … Continue reading 4 Keys to Success in Any Industry (Even If Everyone Says It’s Dying)
Justin Sharaf, director of marketing technology for LogMeIn, will be a part of the ‘A CMO, CIO, and CMTO Walk into a Bar: Who Orders, Who Drinks, and Who Pays?’ panel at MarTech Boston. Amy Gesenhues on September 20, 2017 Earlier this year, when LogMeIn was going through a merger and reorganization, the company … Continue reading Marketing technology needs its own department & budget to be effective, says LogMeIn’s head of martech
